Author

vandy-screenshot-3jpg-425a8ad0df749ea9
News, Public Relations, Social Media,

Extraordinarily Tone Deaf Twitter “Promo” from Vanderbilt Football

no comment

As a social media strategist or manager, it doesn’t take deep institutional memory of controversy or even a particularly sensitive ear to be a decent human being with some common sense.

Yet, here we are with another case study of common sense in short supply:

Vanderbilt University’s football twitter account has been hyping the 2015 season and today tweeted the above “promo.” Even if the team had a squeaky clean record, the language is cringe-inducing. The volume of the conversation on ending sexual violence on college campuses has increased nationwide and schools, departments, administrators and communication teams have to be listening.

However, Vanderbilt Football doesn’t have a squeaky clean record. Two of its football players were convicted of rape in January of this year.

So when the promo tweet went out, the reaction from social media was swift.

Screen Shot 2016-01-17 at 12.13.53 PM


Three minutes later it was deleted. Then the standard apology.

Screen Shot 2016-01-17 at 12.12.56 PM

Well, I think we all assumed you didn’t mean it to be about sexual assault…

Why do organizations of all shapes and sizes seem to not be able to see past the end of their noses and make mistakes like this?

My theory? No one is empowered to speak up and say, “that’s a bad idea.” Groupthink is a powerful force and if an individual feels like they’re in the minority, it can be hard to go against the flow and disrupt the perceived cohesiveness of the group.

Organizations have to foster a culture where the discussion about content includes asking and answering to, “what’s the worst that could happen?”

What does that take?

  • Creating a team that’s diverse and brings a variety of perspectives to the table. You can imagine a locker room talk scenario in the Vanderbilt social media team where this idea came up. As football “insiders,” they knew what they meant and didn’t have to explain it to each other. (Honestly, I’m not sure what they meant in a football context.)
  • Building time into the content approval process to think it through and consider the worst case scenario. I’ve been part of many teams where you’re moving so fast that it’s hard to find time to stop and think and it’s easy to make mistakes. That’s dangerous.
  • Leadership that’s committed to all of the above.

And, of course, a society that doesn’t condone and tolerate rape culture would be great, too.

quote collage
Just For Fun,

Morning Mantras & the Importance of Consistency and Authenticity

no comment

More than two years ago, in June, 2013, I started getting up early to work on a writing project. To be accountable, I would post a little quote or tidbit on Facebook to let my friend and writing coach know I was up when I said I would be (at my laptop by 6 am). The writing project is no more, but the daily posts continue.

do all things with kindness quoteI’m not what I would call “self-disciplined,” but this habit has stuck, not just for me but lots of you.

Anytime I think I’m going to stop — and there have been times — someone will send me an email or leave a comment on the post with something like, “are you in my head today? I totally needed this!” or just a “thank you for posting these. I look forward to them every morning.”

I choose the mantra every morning based on what resonates with me each day. I don’t save them or schedule in advance. Some mornings it’s easy to find a little saying that speaks to me and helps me start my day with a better perspective — other mornings it’s hard and it can take 20 or 30 minutes to find the right one.

What I’ve learned from 2+ years of sharing:

  • Give a damn. Give more damns than anyone. Consistency is important. I don’t post on weekends and I don’t post when I’m legitimately on vacation unless I feel like it. Otherwise, I try to post before 7 a.m. I never forget. It’s habit.
  • People are people are people. My insecurities, stresses, anxieties and issues are the same as everyone else’s. A little solidarity and “you’re not in this alone” goes a long way.
  • My personal values have crystalized. I see a few themes when I look at the 400+ quips, quotes and illustrations I’ve shared: gratitude, kindness, generosity, empathy, self-care (breathing, taking time for yourself) and encouragement. Turns out, those are all pretty important to me and I keep coming back to them over and over.
  • Authenticity is important. This isn’t like-bait or some sort of self-promotion thing, and choosing the mantra each morning is about me and where I am in that moment. It’s not always very deep or philosophical, but it’s authentic.
i
Social Media,

Wow Moments & Social Media

3 comments

Why did this image (above) by Brian Davies “go viral”? Chris Pietsch, a multimedia journalist at the Register Guard, our local paper in Eugene, Ore. asked me just that question. I have to admit, I hadn’t given it much thought. I had watched the game and seen the photo, of course. I think I saw it when Brian posted it on Twitter. It seemed it was everywhere.

Chris was creating a multimedia piece for the RG and needed the “expert” view. Apparently, I’m the expert. As you know, I love doing interviews and I enjoy Duck Football, so of course I said yes.

My thoughts:

  • This is a great photo. Really the bottom line is that this wouldn’t have been shared so widely if Brian hadn’t captured a great photo. That’s not by chance or a “lucky shot.” Brian is a veteran photojournalist with tons of experience capturing great photos. If you don’t already, follow him on Instagram.
  • WOW! Chris asked me “What was your reaction when you saw the play on TV?” That first clip of me in the video (below) is it. WHOA! It captured on “film” what we all thought we saw watching on TV. Having access of a press photographer and being able to stand on the field and take photos is pretty rarified air. I’m not sure there’s a Duck fan that doesn’t wish to have that experience. Brian took full advantage of that access and provided an image that froze a moment, a feeling, an energy that was exciting to fans.
  • Social media. Social media lets us take a “wow” moment and make it our own. By sharing, retweeting, liking, commenting, we become part of the experience of that image and vice-versa. Without any barriers — we don’t have to be coders or designers — we can edit, modify, customize, filter the image to really put our own stamp on it.
  • The timing was perfect. Brian has taken thousands of amazing photos, but this one was the right one at the right time. Obviously the Heisman conversation volume was very loud by the time we got to the Civil War game. The photo of Mariota seemingly striking the Heisman pose added to the fervor and excitement. Fans were already talking about the Heisman, so this photo became part of that conversation with a big fat exclamation point.

So why did it “go viral”? It was a bit of a perfect storm of variables, I think. Congrats to Brian on recognition of his work and to Chris for helping to tell this story.

shutterstock_143760562 (1)
Career, Networking, Professional Advice, Public Relations, Tips,

A Year-Long Plan for Senior PR Undergrads

[Updated September 2014]

 “When should I start applying for that internship?”

“Where do I start with my job search?”

“Do I need to be sending my resumes out now?”

There’s a point of recognition where the senior public relations major realizes that yes, barring any major gaffes, chances are good that they’re going to graduate and need to find a job. And then the panic sets in.

Senior year both flies by in a blink and seems to drag on forever at the same time.  Benchmarking a few key activities may help you create your own plan for prepping for graduation.

A quick note: University of Oregon is on the quarter system – we start the last Monday of September and finish mid-June, so this calendar may vary based on your University.

shutterstock_137436389
Just For Fun, Uncategorized,

Photos are important but you should relax

1 comment

This week I took about 80 staff portraits for a couple of different websites – the Neighborhood Economic Development Corporation (NEDCO) is a client and I’m managing the launch of a shiny new website and I’m a long-time volunteer at HIV Alliance.

Taking that portraits in such short time frame brought up a couple of things that I thought I’d share.

My takeaways:

  • Man, we are uncomfortable in our skin. Too this… not enough that… “hope you brought an extra camera because I’ll probably break it.” Taking pictures always reminds me how beautiful people are. We have warm smiles and beautiful eyes, we’re friendly and genuine. Sure, we have a little gut, and our noses look weird at that angle, but who cares? 
  • It makes me very, very sad when say people haven’t had their photo taken in years. Biz portraits aren’t so important, but family/friend/life photos and capturing memories is. Your family and friends want photos of you. You will want photos of you. Document your lives! It’s nice to hire a professional once in a while to capture the great above-the-mantel portraits, too.
shutterstock_203379043
Social Media,

How did that tweet get there? It’s not magic and unicorns.

1 comment

As an intern or young professional, you may assume that because you know how to use Twitter that you are ready to step into doing so on behalf of an organization. However, strategic social media is a lot more complicated than personal social media and there’s no magic social media unicorn… 

This side of social is not necessarily intuitive and the learning the process is an important part of doing a good job for clients. We’re ramping up some social media work for a client right now and that has me thinking about the process I use and how to convey that to my team.

ir futures team
Career,

Leadership & Life Lessons from an Investor Relations Pro

1 comment

ir futuresI’m not going to lie, as an undergrad, the idea of doing investor relations would’ve given me the heebie jeebies. Math? numbers? all those regulations? Blech.

As a professional, I’ve learned that not only are numbers and math your friends, they can be a lot of fun. And regulations? Everyone’s got ‘em. Communicating complex info in a clear, persuasive way while navigating the rules and regulations along with company culture and politics is pretty much what we do.

Had I had some mentorship or just some instruction in financial communication, I might have taken a different path. Or I’d at least had some sense of all the options for a career in public relations.

So I was pretty excited when, this spring, the PR sequence at the SOJC launched IR Futures, an investor relations-focused student club. We have a couple of stellar faculty who have expertise in investor relations and financial communications and this is a growing area of focus for the PR sequence.

shutterstock_156350636
Just For Fun,

If You Could Have a Superpower…

no comment

If you could have a superpower, what would it be? 

Apparently, all “successful” people can answer this question immediately. From The Muse blog:

Tina Eisenberg says that all the most successful people she’s met have been able to answer this question immediately: John Maeda, who led the MIT Media Lab and Rhode Island School of Design, responded with “curiosity.” Maria Popova, who curates the popular Brain Pickings blog by reading 12-15 books a week, said “doggedness.” Eisenberg’s own superpower? Enthusiasm.

I agree, this is a great question. However, I’d argue that the answers she gives are not the answers to that question, but to another: If you have a superpower, what is it? Curiosity, doggedness and enthusiasm are “superpowers” that have helped each of these people be successful.

I do like this question, though. My superpower would be the ability to extend time.

What’s  yours and why?

shutterstock_174334958
Uncategorized,

Ask Good Questions and Listen to the Answers: A Source’s Plea to Young Journalists

1 comment

I get interviewed quite a bit. Once every couple of months or so I’m asked to speak as an “expert” about PR, social media, technology, trends or any other random number of things, mostly by student reporters and TV reporters. I love to talk, so if a reporter shows up prepared, listens and asks good questions, I truly enjoy the process.

Regardless of what kind of content you’re creating (doing journalism, writing e-newsletters or blog posts or feature articles for the company magazine), being a good interviewer will help you tell a better story.

first-kiss-tatia-pilieva-5
News, Social Media,

Strangers Kissing: Smart or Sleazy?

no comment

People don’t like to feel like they’ve been tricked. They don’t like to be drawn into a story and then learn that story is somehow a calculated concoction designed to get them to buy stuff. However, people also don’t like ads. They don’t trust most ads. They ignore them, change the channel, etc.

So should we get mad when an “ad” doesn’t say it’s an ad – doesn’t have a product name prominently displayed, but draws you in and makes you smile, get a little nervous butterfly stomach flutter and leaves you feeling warm and fuzzy because we didn’t know that we were being “sold.”

Related Posts with Thumbnails