I had the opportunity to chat with the staff of the Oregon Daily Emerald about how they can use social media for themselves and the publication.I borrowed liberally from a recent Mashable article, adjusted, modified and expanded it to provide a handful of tips for student journalists.
I would preface all of these with the recommendation to sit down and spend a little time setting some personal and professional goals for yourself. Think about what you want to be known for and what you want people to remember about you. Knowing your goals will help you make intentional decisions about where to spend your time and energy when it comes to social media activities. Consider it a personal mission statement.
- Promote your content
Use your social media network to promote your content. Post your articles/blogs on twitter, your links to YouTube videos on your Facebook page. As long as you’re using social media for more than just promoting your work, then sharing what you’re doing will be welcome by your network.
- Newsgathering and research
This is probably the most obvious. Using social media to learn more about the issue of the day, your sources, etc. can all be done with social media. I use social media for this purpose everyday and I even have a client who “facebook stalks” her clients to learn more about them (in a good way, I promise).
- Crowdsourcing and building source list
You’ll meet lots of interesting people hanging out on social media, but even cooler? All those people know more people. Use your network to ask questions, find sources and generally do your job better.
- Publish more content
If you’re a student journalist and you don’t have your own blog, your own YouTube channel and your own Flickr profile, you’re missing out on an opportunity to share more of your work than will ever fit in the print edition of your publication.
- Integrate blogs & other social content
Look for ways to integrate your blogs and other social content on your organization’s home page. Different people connect in different ways, let them know where you hang out.
- Build a community & share rich content
Join online groups and networks that make sense for your personal goals and while you’re there, ensure you’re providing rich content. For example, “I’m eating a sandwich” via Twitter is lame. But “Wow! This BLT from Marche Cafe has the most amazing locally-gown heirloom tomatoes” is interesting. This tweet shows you understand your local community and local business (which may be important for your network). But really, the specifics aren’t the point, the point is to think about providing content that says something, not total fluff. Although some fluff is ok sometimes, too.
- Personal branding
Social media can really help you develop a personal brand. Find your niche and show what you know and who you are. Just remember your personal mission statement and goals. What do you want to be known for. And really a solid personal brand comes from having the work to back it up, not just a shiny image. There’s lots to say about this, and I won’t go into too much depth, but you can check out some posts I’ve tagged on the subject or just google it. It’s a hot topic these days.
Some bonus tips:
- Always be mindful that you represent more than yourself. As a journalist, the stakes are higher.
- Always be aware of what you put online – it will go further than you think.
- Experiment!! Try stuff out!
image by the tartanpodcast