Sloth: One of the 7 Deadly Sins

I love this analogy!

The Ladders, a job search engine that lists jobs mainly in the $100K + salary range, has this terrific site around the 7 deadly sins of interviewing.

My favorite is “sloth,” I think. Mostly because I see this with soon-to-be or recent graduates more than I’d like. Excerpt:

Winging it is never good, particularly in an interview. Be able to show knowledge of your potential employer, awareness of the industry, and the company’s business strategy. The level of detail in your questions should match your experience.

What questions match your level of expertise? If you know you’re going into an entry-level position that is going to be media relations focused, ask questions about the day-to-day of your potential job. Will you be pitching? Or providing support? What kind of mentoring does the agency offer?

There are plenty of ways to show your genuine interest in a position before and after the interview. But it takes time and effort. My absolute favorite idea comes from one of my superstar students, Laura Bishow who got her dream job at Maxwell PR Studio in Portland, Ore.

When she decided that she wanted to work at Maxwell, she found a few select clients of the agency and created Google News searches for those clients. She had a contact at the agency because she’d done an informational interview. So, connect the dots, here… when Client A came up on a Google News search, Laura emailed her contact and said (something along the lines of), “What great coverage! How did you work with this reporter? how did you pitch this story?”

Genius!

What other advice do you have? Any horror stories?

Tips for Starting Out

From Media Orchard (one of mt favorite blogs): 17 Tips for Those Just Starting Out in Business.

I would like to highlight #13

13. Accept responsibility when things go wrong. Be ready to say that something is your fault and apologize for your error. Do so even if you have to accept responsibility for something that is technically someone else’s error. You’ll earn respect.

I would add to this particular tip – be gracious. Accept responsibility graciously and without excuse, without blame. And you can try this tact even before you go out into the business world. Leave your sense of entitlement that you deserve an A at the door and earn it. As the Media Orchard tip says, you’ll earn respect.

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