We’re just a couple of weeks from the end of the term. My grading pile is thicc… or is it thick? Bottom line, it’s a lot. My calendar is full… My mom is calling to figure out when we’re coming down for Thanksgiving… I’ve got an out-of-town meeting looming… whew.
So is winter break that light at the end of the tunnel? I guess we’ll see. In the meantime, lucky for us, there’s great stuff to inspire us to talk, think and blog this week.
The value of getting personalization right–or wrong–is multiplying | McKinsey — We talked about personalization related to email strategy a couple of weeks ago. This article from McKinsey confirms that people expect personalization in their communication from brands. You’ll find some interesting data you can draw new insights from here.
5 Tough Job Interview Questions Answered | Korn Ferry — Some of these won’t feel like they’re relevant to entry-level jobs, but they are! How can you answer these based on your experience?
Other People Don’t Think You’re a Mess – Scientific American — Are you a beautiful mess? I love this article about vulnerability, self-compassion (hint: people are not viewing you as negatively as you view yourself).
Meghan’s Image, Battered in Britain’s Tabloids, Thrives in U.S. | The New York Times — US vs. British media is a fascinating topic and the specific treatment of Meghan Markle really highlights the differences.
Twitter Blue Is for People Who Love Reading the News | WIRED — New subscription model for Twitter is coming. I love the idea of less noise and an edit option! What do you think?
How to Read Like a Writer. | by Diane Callahan | Creators Hub — I’ve had to reengage with my “deep reading” skills recently. On one hand, I have a client that focuses on story sharing and we have a team short story discussion every week and on the other hand, I have a sophomore who is learning to think critically and annotate stories for his English classes. I loved this article for both purposes. Whether you’re reading fiction or non-fiction, being able to learn from what you read will make you a better writer.
Why more people are staying single—and how workplaces can adjust | Quartz at Work — Changing demographics are not just important for workplace policies but also for internal communication and employee engagement. How does data that say more people are staying single change the way you might communication with employees?
Taylor Swift Knows the Internet All Too Well | ICYMI Podcast — It’s Taylor Swift’s world and we’re just living in it. Love her music or not, Ms. Swift is one of the best promoters and marketers in the biz and understands how to bring her audience along.
How Americans feel about ‘cancel culture,’ offensive speech | Pew Research Center — Really interesting data from Pew Research. I think we’ve all used this phrase a lot and are familiar, but don’t assume everyone is. I liked this point/definition — Around half [of respondents] (49%) said it describes actions people take to hold others accountable.
A Year-Long Plan for Senior PR Undergrads – PRos in Training — I wrote this post a few years ago and periodically update it. You may find this helpful for mapping out your senior year.