After a three term hiatus, I’m again teaching the advanced writing class – now call Strategic PR Communication. As part of that class, I publish a list of my favorite posts from the week for students to choose from and respond to on their own blogs. While the list is specifically for the class, I hope that other visitors will enjoy, too.
Why Should I Work for You, Dude? (Council of PR Firms): In a tight job market, it’s important to hire good talented. How do you as soon-to-be grads look at your opportunities and how can organizations retain you for the long term. Interesting article on a really interesting topic (and one I study, for what it’s worth).
The Community Manager Role Unplugged (Buzz Canuck): Our class is doing a little community management this term with PROpenMic during the first week of May, so I found this post interesting. It’s also a good look at best practices for this increasing important role in organizations.
Is Social Media a Requirement for PR Pros? (Social Media Today): Interesting debate by two smart people about whether social media is a requirement for our profession. Complement the Social Media Today post with one on PROpenMic by a student not pleased with having to learn social media and well, we have ourselves a little trend. What do you think?
Build a Stronger Network (Journalistics): Building your network can feel intimidating – and do so in public settings can be uncomfortable. But, it’s important. These tips are great and worth considering before you head out to Portland Paddle or a mixer/event.
13 Ways Your Resume Can Say “I’m Unprofessional” (The Ladders): It makes me a little sad that a site like The Ladders (which posts positions that have $100K+ salaries) would have to post such a list. Shouldn’t their audience know better? I’m guessing not… Great advice.
Journalistic Sodbusting (Occam’s Razr): This is a fascinating look at astroturfing. Not sure what astroturfing is, take a look at this case and see what you think.
9 Ways to Breathe Life Into Your Blog (Altitude Branding): You’re just getting started with your blog, but Amber (as always) has some terrific tips that are relevant for newbies as well as those of us who have been around a while… and should be blogging more. What can you take away from Amber’s advice?