My name is Allison Blass and I’m a Digital Media Coordinator at a PR agency called MWW Group. Kelli invited me to write a guest post about an exciting initiative (as much as possible, don’t want to use the word “contest”) that we’ve launched this month to mark the first 100 Days of the new Obama administration. It’s called “100 Words for 100 Days” and we’re asking for people to tell us in 100 words “What Change Are You Ready For in the First 100 Days?”

Since FDR’s administration, the first 100 Days has been a time of intense scrutiny for a new administration, and MWW Group wants to know what kind of positive change you want to happen in the first 100 days of Obama’s administration.

MWW’s President & CEO, Michael Kempner, had this to say about the contest: “The purpose of this initiative is to challenge America to think about how we can all make a difference. To do our own small part, we’re offering our services, free of charge, to help further the effort to enact positive change. And to help teach the skills of communication to further change America for the better.”

Two winners will be selected from the submissions – an individual and an organization. The individual will be given the opportunity to experience a 3 month long, $5,000-stipend internship at MWW Group. The organization will be given the opportunity to receive 3 months worth of PR support from MWW Group, valued at $30,000.

I have been working at MWW Group for a year and a half, since I graduated from the University of Oregon (where I had Kelli has a professor!). Working at MWW Group has been a great experience and I’ve enjoyed working with all of our clients. MWW Group has 10 offices in the U.S. and has been named for many awards, including PR Agency of the Year by the American Business Awards in 2008. Times are tough in the economy and this is an amazing way to get real-world PR experience if you’re a student or have a top notch agency representing your organization and its effort to enact positive change.

To submit your 100 words, head over to www.mwwpr.com/change. Thanks and good luck!