Matthew Stibe at Bad Language vents about public relations PRos (using that term loosely) that just can’t seem to follow directions. I’d like to think this is rare… but I know it’s not. And I’d like to think that none of my former students would do this.
Rule #1: Be respectful. If a reporter is clear about his or her deadline and clear about the preferred contact method, respect it.
Seems pretty basic right?