Occasionally on this blog, I share updates about life & work. Some of these big milestones aren’t PR related, per se, but definitely part of life. And, in my book, it’s valuable for me to share this process as much as it is to share the ins and outs of PR work. I’m turning a pretty big page this week & onto a new-ish life chapter. I’m very excited & wanted to share here.
I am fortunate to have been able to grow my business in this community over the last 10 years. Through ebbs and flows, I’ve always been able to forge relationships with amazing organizations that have strong values and a solid commitment to our community. Together we’ve been able to do great work.
I’m equally, if not more, fortunate to have the opportunity to extend my capacity by joining a team of outstanding communications professionals. Led by Dana Turell (previously with CAWOOD, a local marketing agency) we are forming the Turell Group, a marketing, public relations and digital strategy agency.
Closing Verve Northwest Communications is a little bitter sweet. It’s been my “baby” for more than a decade… but I’m finding it more and more difficult to balance the business management side of the business with the ability to do what I love. I’ve known for some time that I need to make a change. I was waiting for the right change at the right time. This is it.
Doing great work has to be my priority. Whether it’s in the classroom or in my professional work. I love what I do. And I’m exceedingly grateful to be able to do it. Now I can focus more on the “doing” and less on the administration.
The Turell Group launches officially next week. We’re still working out the kinks of client agreements and office space and setting up new computers.
For all intents-and-purposes, little will change quantitatively; I’ll continue to teach at the University of Oregon and also serve as a client counselor & strategist. I’ll just be working under a different awning & have a rock star team behind me. Look for more news soon!
Plus, our offices have a killer view… (see photo above).