PRos in Training

  • Home
  • About Kelli
  • Blog Policies
  • Let’s Meet
  • Academic Dishonesty

PRos in Training

  • Home
  • About Kelli
  • Blog Policies
  • Let’s Meet
  • Academic Dishonesty
Uncategorized,

No Social Media Plan Puts Your Company at Risk

by Kelli MatthewsAugust 22, 2016
0
Shares
Share on FacebookShare on Twitter
Great White Sharks
Under the waves circle two great white sharks.

“Build it and they will come” is Hollywood fantasy, not social media reality. To grow and engage an audience, build relationships and create conversations takes sustained focus, constant attention and a strategic plan.

Social media are not free. This mindset is a barrier to creating an effective social media strategy and leaves an organization vulnerable to all sorts of problems. Managing, maintaining and evaluating social media channels takes time – a lot of it.

One of the biggest risks of not having a plan is that an organization isn’t able to allocate the right resources.

I totally get it. In small business and nonprofits, particularly, resources are tight. It’s common for an employee (and often a junior-level employee) to be given the responsibility of managing an organization’s social media channels on top of other responsibilities.

So what happens if that person doesn’t have enough time – or the support, or the skills – to manage the organization’s platforms?

Questions may go unanswered, negative feedback or reviews may go unnoticed, content is low quality or inconsistent and the results are (at best) mediocre.

Languishing social media channels – abandoned Facebook Pages, dried up Twitter streams and deserted blogs – are almost always the result of lack of time and budget for social media management.

All of the great things that social media can bring to the table quickly become lost opportunities that can actually hurt your business. If social media is a priority, it’s crucial to identify and allocate resources to effectively manage, maintain and grow the channels.

Concept of fake threat when businessman float in paper ship and sharks in water appear to be goldfish

A solid plan won’t magically add time to the day (I wish!) But it can help budget resources that align with the internal capacity of staff or find the budget to outsource help.

Ready to create a plan? I found a few resources that will get you pointed in the right direction:

  • How to Create a Social Media Marketing Strategy From Scratch from Buffer
  • Social Media Guidelines & Best Practices from the CDC (yes, the CDC… there’s some good stuff here!).
  • How To Create A Social Media Marketing Plan In 6 Steps from Hootsuite
  • Social Media Strategy in 8 Steps from Convince and Convert
  • 7-Step Social Media Marketing Strategy from Sprout Social

 

Related Posts with Thumbnails
Previous

Getting Smart with Your Smart Phone

July 31, 2016
Next

Why I Participate in Photo Challenges

September 6, 2016

Recent Posts

  • The Power of Short Stories and Conversation

    The Power of Short Stories and Conversation

    December 29, 2021
  • Inspiration Launchpad: Is That a Light at the End of the Tunnel or an Oncoming Train Edition

    Inspiration Launchpad: Is That a Light at the End of the Tunnel or an Oncoming Train Edition

    November 14, 2021
  • Inspiration Launchpad: Mid-Term Buckle Up Edition

    Inspiration Launchpad: Mid-Term Buckle Up Edition

    October 26, 2021
  • Inspiration Launchpad: Face-to-Face Edition

    Inspiration Launchpad: Face-to-Face Edition

    October 10, 2021
  • Guest Post: Networking in the Time of Isolation

    Guest Post: Networking in the Time of Isolation

    May 9, 2020

Instagram

Instagram did not return a 200.

Connect with Me

© 2017 Ever Magazine Theme. All rights reserved.