The Capstone Course for Public Relations Majors at the SOJC

Fun With Focus Groups...

As you’re getting ready to (potentially) host some focus groups, I wanted to share a few of my favorite resources with you. Delicious links related to focus groups. PDF Focus Group Guide (72...

Creating Compelling Blog Posts: Tips...

Creating a blog post is really more than just writing good content. The following checklist can help you ensure that your post is readable, findable and shareable. Do you have a compelling headline?...

Start the Client Relationship on the...

The start of a client relationship is crucial. Getting off on the right foot cannot be understated. Here are a few tips from professionals working in communications. A year or so ago, my friend Leo Bottary...
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