Fun With Focus Groups

As you’re getting ready to (potentially) host some focus groups, I wanted to share a few of my favorite resources with you. Delicious links related to focus groups. PDF Focus Group Guide (72...

Welcome to Winter Term!

You’ve made it! The last course in your public relations major. Way to go! Now let’s get down to business. This course provides students with the opportunity to apply the fundamentals of what they have learned over their course of study to actual client work and real world business problems. More info: Margy’s Class Kelli’s...

Start the Client Relationship on the Right Foot

The start of a client relationship is crucial. Getting off on the right foot cannot be understated. Here are a few tips from professionals working in communications. A year or so ago, my friend Leo Bottary helped my students by creating a series of posts focused on learning how to provide good client service and starting on the right foot. The initial post to that series provides an overview and you’ll find...

Time Tracking Tips

[This is specifically for Kelli's class] Step 1: Set up a Google Doc spreadsheet & invite/share with all your team members and Kelli. Step 2: On the X axis (vertical) enter: week number and team member names Step 3: On the Y axis (horizontal) enter: time categories Secondary Research Primary Research Planning/Strategy Project Management Writing/Editing Meetings (in person) Correspondence (phone, email) Specific...