Creating Compelling Blog Posts: Tips & Resources

Creating a blog post is really more than just writing good content. The following checklist can help you ensure that your post is readable, findable and shareable. Do you have a compelling headline? There’s some dos and don’ts. Does your post have good structure & provide useful information? Plenty of folks have written posts on how to write posts. Take a look around. Does your post invite...

Start the Client Relationship on the Right Foot

The start of a client relationship is crucial. Getting off on the right foot cannot be understated. Here are a few tips from professionals working in communications. A year or so ago, my friend Leo Bottary helped my students by creating a series of posts focused on learning how to provide good client service and starting on the right foot. The initial post to that series provides an overview and you’ll find...

Welcome to Winter Term!

You’ve made it! The last course in your public relations major. Way to go! Now let’s get down to business. This course provides students with the opportunity to apply the fundamentals of what they have learned over their course of study to actual client work and real world business problems. More info: Kelli’s...