Sometimes, you just have to remember that this PR gig is just plain fun. You get a chance to be extraordinarily creative, work with some of the best and brightest minds on some of the coolest campaigns (yo!).
The Smirnoff Raw Tea campaign makes me laugh. Download the video and check out the “prepsta guide.” I think I’ll buy some just to reward the ad/marketing agency that came up with this campaign.
viral marketing: Any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message’s visibility and effect.