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Twitter: Kelli Matthews

#J412SSM Tweets

@Jewel_Myers - @nymag replied after I tweeted a ? about re-subscribing. @PTI is good abt responding when you mention the show, too. #J412ssm
Stride Gum example: Process already in place, response in <24hrs, not defensive, unafraid to communicate, & shared plans #J412ssm
Has a company ever contacted you after you posted a complaint or compliment? #j412ssm #listening
Good job #StrideGum with a quick response. It makes a difference with your audience. #j412ssm
Was Mortin really trying to attack mothers carrying their beloved child or were they attempting to cope with hard working mothers? #J412ssm
RT @MitchEarnshaw: Motrin ad and response teaches us that you do NOT mess with moms who blog. #J412ssm
If you don't have any relationships, it's hard to respond to a crisis you created. #j412ssm
Motrin mommy ads: good example of how important it is for brands to understand their audiences #J412ssm
Motrin ad and response teaches us that you do NOT mess with moms who blog. #J412ssm
Motrin's response to the mommy backlash was to pull all the ads. What would you do? #j412ssm

February 3, 2012
Social Media Policies: Lesson Learned
By: Jenna Ritter /@jenrit3/ LinkedIn Profile Doing social media for an alcohol company poses risks that you don’t have with other..
February 2, 2012
Professional Social Media Participation by the Individual Should not be Overlooked
By: Michael Lilly Twitter: @MikeLilly1 After examining multiple companies, looking at their core values, and seeing how hard they train..
February 1, 2012
Google Changes Its Privacy Policy Which Causes User Panic
Ashley Peabody @AshleyPeabody2 In this week’s lectures, we discussed the ethical standards that corporations should establish and..

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Social Media Policies: Lesson LearnedFebruary 3, 2012
Professional Social Media Participation by the Individual Should not be OverlookedFebruary 2, 2012
Google Changes Its Privacy Policy Which Causes User PanicFebruary 1, 2012
Risks & Responsibilities of Managing Twitter for an AthleteFebruary 1, 2012
Employees on Social Media: Threat or Opportunity?January 31, 2012
Risky Business: The role of social media in business todayJanuary 30, 2012
Astroturfing as a business?January 28, 2012
The Lies Twitter Tells UsJanuary 27, 2012

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Sarah Swift on Social Media Policies: Lesson Learned
Ashley Aronson on Social Media Policies: Lesson Learned
Andrea Blythe on Social Media Policies: Lesson Learned
Carson York on Social Media Policies: Lesson Learned
Neil Beschle on Social Media Policies: Lesson Learned

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PRos in Training

Winter Linky Love Kick-Off!
We’re kicking off a new term of student bloggers & a new series of “linky love” (best of) posts. This term, I have the pleasure of co-teaching with Mandy Drakeford, so each week’s collection of links will include some favorites from both of us. As always, you can learn more info about these “linky loves” and the background on the students’ assignment her […]
Tips for Setting Personal Social Media Goals
Young professionals often struggle with how to adjust their approach to social media from personal/socializing network to something that’s more in line with helping them reach their career and education goals. My advice is to apply the same planning principles to a personal social media presence as you would for an organization. Start with the end in mind. W […]