7 thoughts on “#Gamification is Scoring Big Points in Business.

  1. Fun post, Nic! I like the point you made: Players get to play again. That’s true that in a real-world, we don’t always get to have a second or third try. And it’s true that before we master something or really develp our interests, we lose our motivation because of one time failure etc. Do you see any negative sides of gamification?

  2. I’m glad you made a post about gamification. After all, it is what Angry Birds and Healthcare Industry have in common. Contrary to popular belief that gamification is for games targeting young adults, there are a lot of evident that it actually being applied to a broad range of industries. Take healthcare as an example. Gamification is being introduced to reduce attrition patients may develop over time with regards to healthcare activities. 100 Pushups app, for instance, introduces small, easily-digestible bite of info and exercise goals that can be achieved on daily basis, essentially fostering daily habit, and thus keeping patients coming back to use the app. I’d like to see more application of gamification on a larger scale.

  3. Rachelle Hacmac

    Wow, some of the statistics you included are mind boggling. Personally, I don’t get the whole gaming thing, but my brother is glued to his PS3. It’s interesting that some companies are adding game-like applications to their sites. A couple years ago I was building a website for a fish and aquarium story and we decided to make a whole page an interactive game-type selection tool. Users could drag sand, rocks, fish, and foliage into an empty tank to design their “perfect” aquarium. I had fun making it and hope users enjoyed playing around.
    Judging by the numbers of people who play Farmville and other Facebook games, I think it is safe to say that Americans love games. Maybe people are bored at their desk jobs?

  4. Very fun read. Do you find any danger in the notion that people are more willing to engage in problems if they exist in a digital realm? I haven’t really thought about it but can hear the social conservative backlash in my head as I read the article. The concept of unity and cooperation as it relates to the gaming world is very fascinating though.

    I don’t think the Gladwell comparison was fair because gaming isn’t really even a genre or subculture in as much it’s a culture. Playing 10,000 hours of games in general will make you an expert at games in general, but if you wanted to become an expert in a specific field, you’d have to find a game related to that topic that would be playable for 10,000 hours, and I’ve never really played a game that I’d dedicate that large amount of time (MMORPGs included, you eventually get sick of them or sick of your addiction to them).

  5. Unrelated, but great layout and the end picture was the best. Might want to make the links stand out a little more (click on Janet’s name to find the Youtube video and receive bonus points!!!@#!@).

  6. Thanks Guys! You can see a more robust version on Storify, complete with a full section of resources. http://sfy.co/8q0

    Jody, you make a valid point about how spreading those 10,000 hours over many different games and not any single one doesn’t allow for Mastery of any single subject. But isn’t that how our education system works too? We might focus on a subject later on in our studies, but gamers generally pick genres of games that they prefer as well. After all, Professional Gamers get paid because they are good at games—all games. That’s a skill that takes a long time to learn.

    I’m actually inclined to agree with you, but not for the same reason. I would argue that the earlier an individual starts learning and immersing themselves in an activity, the easier it is for them to learn it and the more intuitive it becomes. It might only really require 5,000 or 1,000 or even just 50 quality hours. Who knows? I’ve raced Go-Karts professionally my entire life and I can tell you for certain that earlier you start doing something AND continue without any long breaks, the more natural it will become at it and the fewer mistakes you will make doing it. Gaming is no different.

  7. Great post! Being a fan of video games myself its interesting to see some of these statistics. What I think is really cool now is how companies are integrating their businesses into video games. Many games now display advertisements for real companies that are constantly changing. I bet in the future that many companies will train employees by integrating training sessions into video games.

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