By Kris Cantrell
When I was first introduced to twitter I was told it was “just facebook with only status updates”. I checked it out, made an account, and left it for about a year with a blue egg next to my name. A few months ago, I was reintroduced to twitter through a few classmates, professors, and friends for various reasons. My professors preached the ability to network with industry professionals. To me that sounded like social media homework. Some of my classmates told me they landed internships or job offers by networking with industry professionals. That sounded like social media butt-kissing. My friends just told me to follow LeBron James, Chad Ochocinco, and Justin Timberlake. That just sounded lame. I still wasn’t sold on twitter. I actually took every opportunity to bash it as hard as possible. Maybe I was just jealous that I wasn’t brave enough to tweet at Boches or something.
But then, one of my professors flipped twitter on its head and exposed it for what it isn’t: social media. Okay, maybe it is social media. But it definitely isn’t social media like facebook, friendster, or myspace. It’s different. It’s twitter. It has somehow carved out it’s own category. It’s a live news feed and a professional networking space. It gives you an opportunity to communicate with people you’d like to work for. If we’re being honest, that’s what we’re all here for. Every one of the people in the ad school is looking for one thing and one thing only: to land a sweet ad job. We want to be given an opportunity to build something we’re proud of. We want to feed our family and get paid big bucks for something that we really enjoy doing. And twitter gives us an opportunity to tell people who we are beyond a ten minute interview, resume, cover letter, and portfolio. Twitter gives us and our employers an opportunity to add personality to the employment process. And not that lame personality most of us put on before an interview. Twitter gives us an opportunity to be authentic in a professional environment, and that’s something I can feel good about investing free time into.