Social media to me has been a way to stay connected with my family and friends overseas. A fast and easy way to share pictures, let them know what I’m doing, and stay involved in their lives without much effort. This term I have learned so much about the importance of being connected not only on an individual level but also for companies/brands. Being connected and being familiar with technology is incredibly important in order to keep up to date with customer’s wants and needs but where do we draw the line? Where is the line between being informed, involved and technologically savvy and being addicted to social media to the point where it is no longer social? Social is defined as seeking and/or enjoying the company of others but how can something that involves spending hours alone with a computer be considered social? Social media is quickly becoming an addiction that we as a society cannot live without and spend the majority of our time and our money on.
Some cannot imagine a day without the internet, the thoughts of not being constantly connected drives some people into a frenzy. Nowadays most people are always on, always connected, listening, monitoring, talking, blogging, networking, communicating, creating. In a world where everybody is a creator, where you can become whomever you choose, connect with and become “friends” with your idols without much effort and virtually “do” things that are not possible in real life how do we prevent social media and our virtual lives from running or overrunning our real lives?
I challenge you all to take some of the time you spend engaged in social media and use it to do something you’ve never done or want to do more of – take a walk, volunteer, read a new book, build a jigsaw with your child or younger sibling, teach yourself to play an instrument – see if it makes a difference in your life.