Part of Gladwell’s argument is that protesters are motivated by strong ties with other activists and people around them, while the weak ties of social media acquaintances do not motivate the actions of protesters. The Greensboro sit-in was a particularly good example of how strong ties can lead to action.
We also discussed why social media gets so much credit for igniting protests, focusing on The Arab Spring and The Occupy Movements as examples. Protesters in the Philippines, Spain and Moldova have effectively used social media that led to successful outcomes. Users are able to post meeting times and places as well as provide timely updates to other followers. These examples show the power of social media to bring mass audiences together to fight the cause. High risk activism, such as these examples, require strong ties, hierarchy and power structure.
On the other hand, government is also using social media and therefore protests such as Belarus in 2006 and Iran in 2009 backfired on the users. In fact there also seems to be a website that is dedicated to how the government should implement social media!
The online activism does not guarantee a successful revolution. We also touched on the idea of “slacktivism” which seems to be a major critique of using social media for activism.
After we discussed activism and social media, we looked at P.O.S.T or people, objectives, strategies and technology, and how we use this to create our social media plan for our clients.
What are strong ties in comparison to weak ties? #J412ssm
“The Internet lets us exploit the power of…connections…But weak ties seldom lead to high-risk activism”-Mark Granovetter #j412ssm
Requirements of high-risk activism: strong ties, hierarchy, and power structure #J412ssm
#J412ssm social media gets credit for propelling activism movements because it’s new, fast and reaches an incredibly large audience
“Technology facilities consumers more and more. Positively and negatively.” #J412ssm
Thanks to Twitter, events like the death of Osama Bin Laden news travels very fast. One of the many perks of social media. #J412ssm
Social Media doesn’t guarantee a successful protest. #J412ssm
Did the occupy movements take full advantage of social media or did participation drop off? #J412ssm
The ability to rally thousands of people down to the streets in one day is really difficult to do without social media #j412ssm
How would the use of social media change if it was controlled? #J412ssm
The Conservative Dilemma: idea that political and nonpolitical speech are not mutually exclusive #j412ssm
Do you think that social media is good for slacktivism or for actual activism? #j412ssm
Could you imagine “social media” being a dated term… what else would it be called? #j412ssm
#J412ssm Remember that platforms are generic. How will you tailor them to your specific organization?
A complete transcript of the live Twitter chat from Monday’s class can be found here. http://searchhash.com/index.php?q=%23J412ssm&start=2%2F27%2F2012&end=2%2F27%2F2012