In three short months I will be leaving the University of Oregon with my degree in journalism. As we all know the state of the economy and the state of journalism is not ideal for my entrance into the job market. As I contemplate what career path I want to take in the ever-changing journalism world I know that Ali Manzano’s, a guest speaker in Strategic Social Media, words of wisdom will stick with me. Ali urged us to ditch the idea of thinking of journalists as in the newspaper business and instead have the mindset that we are in the business of information.
Embracing the change of the industry can be frustrating, infuriating and inspiring. What is certain is that information will always be a desired commodity and technology is changing how we access that information and utilize it in our daily lives. When you are a social media manager, such as the position Ali holds for The Oregonian, it is your job to understand all the available social media platforms and use them effectively for your brand. It doesn’t matter if you don’t want to have to master and manage yet another new platform, if you want your brand to thrive and stay relevant it is essential to provide information in any manner that you can.
Ali offered the advice to be willing to abandon your social media strategy when it is time for a change no matter how in love you are with it and how hard you worked on it. Every month a new social media platform emerges as the next big thing and some take off while some begin to fade as quick as they appeared.
All the feelings of uncertainty I have about graduating are equally met with the comfort that as a new journalist I am on a equal playing field with the old pros when it comes to the introduction of new social media channels. There is opportunity for everyone to figure out the best ways to use these channels. The information is out there and ready to be shared. People have increasing access to information and it is up to journalists to accept innovation as part of the job and be energized about all the potential that exists in the industry.