Strategic Social Media

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Authenticity, Transparency, & Ethics

Meghan Cole @MeggieCole   Nick Lorenzini @nlorenzini9   On Monday the 23rd of 2012, Kelli Matthew’s  (@kmattews) J412..

February 8, 2012 with 0 Comments
Social Media Policies: Lesson Learned

Social Media Policies: Lesson Learned

By: Jenna Ritter /@jenrit3/ LinkedIn Profile Doing social media for an alcohol company poses risks that you don’t have with other..

February 3, 2012 with 13 Comments
Professional Social Media Participation by the Individual Should not be Overlooked

Professional Social Media Participation by the Individual Should not be Overlooked

By: Michael Lilly Twitter: @MikeLilly1 After examining multiple companies, looking at their core values, and seeing how hard they train..

February 2, 2012 with 1 Comment
February 1, A Continuation of Corporations’ Social Media Policies

February 1, A Continuation of Corporations’ Social Media Policies

By: Ashley Peabody (@AshleyPeabody2) Angela Allison (@Angelakarena) Isabelle Morse-Dias (@isabellebee) Twitter and Lecture Assessment On..

February 2, 2012 with 0 Comments
Google Changes Its Privacy Policy Which Causes User Panic

Google Changes Its Privacy Policy Which Causes User Panic

Ashley Peabody @AshleyPeabody2 In this week’s lectures, we discussed the ethical standards that corporations should establish and..

February 1, 2012 with 2 Comments
Risks & Responsibilities of Managing Twitter for an Athlete

Risks & Responsibilities of Managing Twitter for an Athlete

By: Jesse T. Manzo When it comes to managing a Twitter page for an iconic athlete, use LaMichael James for example, it is imperative to..

February 1, 2012 with 5 Comments
January 30th, 2012 – Risks and Responsibilities: Don’t Jump in Without a Life Raft

January 30th, 2012 – Risks and Responsibilities: Don’t Jump in Without a Life Raft

Risks and Responsibilities: Don’t Jump in Without a Life Raft by Hannah Longo, Laura Thompson and Anthony Buckles Monday, January 30, was..

January 31, 2012 with 0 Comments
Employees on Social Media: Threat or Opportunity?

Employees on Social Media: Threat or Opportunity?

Melodie Seble Twitter: @Melodie_ Let’s consider a situation where a company bans its employees from expressing opinions or sharing..

January 31, 2012 with 3 Comments
Astroturfing as a business?

Astroturfing as a business?

By Mika Nakazawa @mika2512 January 28, 2012 Ethic is a controversial topic that people have been dealing with in everyday life. The world..

January 28, 2012 with 4 Comments
Recent Posts
  • Social Media Policies: Lesson Learned
  • Professional Social Media Participation by the Individual Should not be Overlooked
  • Google Changes Its Privacy Policy Which Causes User Panic
  • Risks & Responsibilities of Managing Twitter for an Athlete
  • Employees on Social Media: Threat or Opportunity?
  • Risky Business: The role of social media in business today
  • Astroturfing as a business?
  • The Lies Twitter Tells Us
  • Getting it first, but getting it wrong: using transparency to resolve a crisis
  • Ethical Dilemma
  • The Swoosh: Fear gives way to good and…..opportunity
  • Responding Through Social Media
RSS PRos in Training
  • Portland Portfolio Reviewers Needed!
    Are you a communications professional? Have at least a couple of years of experience under your belt? Want to hang out with our super smart undergrads for a day giving them your expert advice and helping guide their path toward a fruitful career? Join us as a portfolio reviewer for our Winter term portfolio reviews, scheduled at the Turnbull Center on Friday […]
  • Winter Linky Love Kick-Off!
    We’re kicking off a new term of student bloggers & a new series of “linky love” (best of) posts. This term, I have the pleasure of co-teaching with Mandy Drakeford, so each week’s collection of links will include some favorites from both of us. As always, you can learn more info about these “linky loves” and the background on the students’ assignment her […]