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Author Archives

Measuring the Value of Twitter

Measuring the Value of Twitter

Cameron Schilling @camschilling   Social media is a great way for companies to engage with consumers and track conversations, but it..

March 5, 2012 with 8 Comments
Can you measure Social Media?

Can you measure Social Media?

By: Nicholas Stevens Measuring social media is something that most people believe cannot be accomplish.  The problem is that..

March 5, 2012 with 2 Comments
I want Measurement and I want it now

I want Measurement and I want it now

By Yana Nemecek If you’re like me, you want result right now. I know in the back of my mind that I should be patient, but patience is a..

March 5, 2012 with 0 Comments
Social Media Planning

Social Media Planning

Christopher “Max” Seeley Twitter: @MaxSeeley The use of social media is becoming more and more prominent in the business world...

March 4, 2012 with 7 Comments

The Strategy of Planning and Measurement

Katy Pflaum @katypflaum Sam Schwab @StLouisSams Nicholas Stevens @nickjstevens During class Monday, Feb. 29, we discussed social media..

March 2, 2012 with 0 Comments
An Edgy Campaign Plan to Relieve Irritation

An Edgy Campaign Plan to Relieve Irritation

By: Hannah Longo/ Twitter: @HannahLongo1/ LinkedIn: Hannah Longo When was the last time you used Twitter to rave about a product you use..

February 29, 2012 with 9 Comments

Feb. 27 Twitter Summary: Activism and Social Media

Suhasini Sanyal @SueSanyal Annie Feuer @anniefeuer Rachel Starr @rachelmstarr Amanda Stromme @Alstromme Shannon Sloan @shannonsloanPR Darcy..

February 28, 2012 with 0 Comments
Who are Pinterest’s Most Pinterested Users?

Who are Pinterest’s Most Pinterested Users?

By: Darcy Nenni, @darcynenni Everyone’s starting to jump on the Pinterest bandwagon: top fashion magazines, top brands and even..

February 27, 2012 with 6 Comments

The Digital Divide

By Jakob Dancer, Twitter: @jakobdancer The digital divide is a term that generalizes the technology gap in terms of the developed and..

February 27, 2012 with 2 Comments
Recent Posts
  • J412, You’ll be Missed
  • How fast has time flew? SSM key takeaways
  • Keeping Up With Social Media
  • Final Project and In-Class Assignment Recap
  • The Journey of Understanding Social Media
  • Building a Personal Brand
  • Goals, Strategy & Measurement
  • Measuring Your Social Media Success
  • Measuring the Value of Twitter
  • Can you measure Social Media?
  • I want Measurement and I want it now
  • Social Media Planning
RSS PRos in Training
  • Shining the Spotlight on the Best of Student Posts from Winter Term
    The term has come to a close and we’re all off on spring break at the University of Oregon. As usual, in J452, our students blogged twice a week for seven weeks. It’s so fun to watch students find their voice and really get into the groove of blogging. This term was no different. The students did a fantastic job. I was consistently impressed with the quality […]
  • Hanging on! Final Winter Term Linky Love
    This is it! The last linky love of the term (and at least until the fall, I’m not teaching this class next term). The end of the term always feels like we’re clawing our way to the finish line and this one is no different. Bleary eyes thanks to brains racing all night long, piles of projects waiting to be finished…but we will survive! Mandy & I have pull […]