Strategic Social Media

Assignments

Skittles: Failure to Plan

Skittles: Failure to Plan

By: Anders Isaacson   On March 2, 2009, Skittles was nice enough to volunteer its website and its brand for one of the first viral..

May 19, 2011 with 21 Comments
Engaging, Driving Conversations on Twitter

Engaging, Driving Conversations on Twitter

This term, SSM students are putting on a community manager hat for one day in class and focusing on engaging their audience (both inside..

May 1, 2010 with 1 Comment

Lack of Social Media Taking a Bite Out of Apple?

Excited. Anxious. Too eager to wait. I rip into a present without waiting for my family to gather around me. I begin to smile with the..

April 22, 2010 with 5 Comments

Is ghost blogging unethical?

Is ghost blogging unethical?  That seems to be a question that will yield a different answer depending on whom you talk to.  Well, first..

April 21, 2010 with 1 Comment

Ghostblogging — Is It Ethical?

  Social media has revolutionized the traditional role that a public relations professional plays. Consumers demand transparency from..

April 19, 2010 with 2 Comments
Recent Posts
  • Social Media Policies: Lesson Learned
  • Professional Social Media Participation by the Individual Should not be Overlooked
  • Google Changes Its Privacy Policy Which Causes User Panic
  • Risks & Responsibilities of Managing Twitter for an Athlete
  • Employees on Social Media: Threat or Opportunity?
  • Risky Business: The role of social media in business today
  • Astroturfing as a business?
  • The Lies Twitter Tells Us
  • Getting it first, but getting it wrong: using transparency to resolve a crisis
  • Ethical Dilemma
  • The Swoosh: Fear gives way to good and…..opportunity
  • Responding Through Social Media
RSS PRos in Training
  • Portland Portfolio Reviewers Needed!
    Are you a communications professional? Have at least a couple of years of experience under your belt? Want to hang out with our super smart undergrads for a day giving them your expert advice and helping guide their path toward a fruitful career? Join us as a portfolio reviewer for our Winter term portfolio reviews, scheduled at the Turnbull Center on Friday […]
  • Winter Linky Love Kick-Off!
    We’re kicking off a new term of student bloggers & a new series of “linky love” (best of) posts. This term, I have the pleasure of co-teaching with Mandy Drakeford, so each week’s collection of links will include some favorites from both of us. As always, you can learn more info about these “linky loves” and the background on the students’ assignment her […]