Strategic Social Media

Course Info

Get in Social Media Shape at Boot Camp

Get in Social Media Shape at Boot Camp

If you’re looking for info on how to set up a blog, establish a profile on Twitter or get hands-on experience with Facebook, Ning or..

March 21, 2011 with 2 Comments
Social Media Books? You Bet!

Social Media Books? You Bet!

Occasionally I hear snark about how social media books are out of date before the ink on the page is even dry. I would disagree...

March 21, 2011 with 2 Comments
So You Say You Want a (Tw)evolution?

So You Say You Want a (Tw)evolution?

If you’re brand new to twitter, or just need a little boost to be more efficient, this post is for you. We’ll be using Twitter..

March 20, 2011 with 1 Comment
Engaging, Driving Conversations on Twitter

Engaging, Driving Conversations on Twitter

This term, SSM students are putting on a community manager hat for one day in class and focusing on engaging their audience (both inside..

May 1, 2010 with 1 Comment
Recent Posts
  • J412, You’ll be Missed
  • How fast has time flew? SSM key takeaways
  • Keeping Up With Social Media
  • Final Project and In-Class Assignment Recap
  • The Journey of Understanding Social Media
  • Building a Personal Brand
  • Goals, Strategy & Measurement
  • Measuring Your Social Media Success
  • Measuring the Value of Twitter
  • Can you measure Social Media?
  • I want Measurement and I want it now
  • Social Media Planning
RSS PRos in Training
  • Shining the Spotlight on the Best of Student Posts from Winter Term
    The term has come to a close and we’re all off on spring break at the University of Oregon. As usual, in J452, our students blogged twice a week for seven weeks. It’s so fun to watch students find their voice and really get into the groove of blogging. This term was no different. The students did a fantastic job. I was consistently impressed with the quality […]
  • Hanging on! Final Winter Term Linky Love
    This is it! The last linky love of the term (and at least until the fall, I’m not teaching this class next term). The end of the term always feels like we’re clawing our way to the finish line and this one is no different. Bleary eyes thanks to brains racing all night long, piles of projects waiting to be finished…but we will survive! Mandy & I have pull […]