Strategic Social Media

Twitter Summary

Adios J412

@jakobdancer @jesse_manzo @griffin_funk J412 Twitter Summary We were part of the group that monitored the Twitter feed the last day of..

March 16, 2012 with 0 Comments
Final Project and In-Class Assignment Recap

Final Project and In-Class Assignment Recap

@gladtobelantz   @camschilling   @maxseeley After finishing up planning and measurement on Monday, today in class we discussed the..

March 10, 2012 with 0 Comments

The Strategy of Planning and Measurement

Katy Pflaum @katypflaum Sam Schwab @StLouisSams Nicholas Stevens @nickjstevens During class Monday, Feb. 29, we discussed social media..

March 2, 2012 with 0 Comments

Feb. 27 Twitter Summary: Activism and Social Media

Suhasini Sanyal @SueSanyal Annie Feuer @anniefeuer Rachel Starr @rachelmstarr Amanda Stromme @Alstromme Shannon Sloan @shannonsloanPR Darcy..

February 28, 2012 with 0 Comments

Guest Speaker Anna Klueyva

By: Brittney Smith @BrittneyBrynn & Sarah Swift @swiftay On Monday, February 20, Anna Klueyva, came to speak to our class to talk about..

February 22, 2012 with 0 Comments
Feb. 15, 2012–Angela Seits, Brand Communities and Community Management

Feb. 15, 2012–Angela Seits, Brand Communities and Community Management

Allie Gavette: @agavette Neil Beschle: @nbeschle Yana Nemecek: @yananemecek February 15th, we were visited in class by guest lecturer..

February 17, 2012 with 1 Comment
February 12, 2012: Community Management

February 12, 2012: Community Management

@kelskaufman // @jenrit3 // @E_Flaherty25 On Monday, February 12th, 2012 we learned that community management is a job with many hats...

February 13, 2012 with 0 Comments
February 8, 2012: Donna Davis, Virtual Worlds and Second Life

February 8, 2012: Donna Davis, Virtual Worlds and Second Life

Melodie Seble, @Melodie_ Mike Lilly, @MikeLilly1 Shannon August, @ShanAug February 8, 2012 The first guest lecture of the term was a very..

February 10, 2012 with 0 Comments
February 6, 2012: Listening & Monitoring – Your Company’s Reputation Depends On It

February 6, 2012: Listening & Monitoring – Your Company’s Reputation Depends On It

By: Jewel Myers, Mitch Earnshaw & Max Barkley  Monday, February 6, was all about the importance of active listening and monitoring..

February 8, 2012 with 0 Comments
February 1, A Continuation of Corporations’ Social Media Policies

February 1, A Continuation of Corporations’ Social Media Policies

By: Ashley Peabody (@AshleyPeabody2) Angela Allison (@Angelakarena) Isabelle Morse-Dias (@isabellebee) Twitter and Lecture Assessment On..

February 2, 2012 with 1 Comment
Recent Posts
  • J412, You’ll be Missed
  • How fast has time flew? SSM key takeaways
  • Keeping Up With Social Media
  • Final Project and In-Class Assignment Recap
  • The Journey of Understanding Social Media
  • Building a Personal Brand
  • Goals, Strategy & Measurement
  • Measuring Your Social Media Success
  • Measuring the Value of Twitter
  • Can you measure Social Media?
  • I want Measurement and I want it now
  • Social Media Planning
RSS PRos in Training
  • Shining the Spotlight on the Best of Student Posts from Winter Term
    The term has come to a close and we’re all off on spring break at the University of Oregon. As usual, in J452, our students blogged twice a week for seven weeks. It’s so fun to watch students find their voice and really get into the groove of blogging. This term was no different. The students did a fantastic job. I was consistently impressed with the quality […]
  • Hanging on! Final Winter Term Linky Love
    This is it! The last linky love of the term (and at least until the fall, I’m not teaching this class next term). The end of the term always feels like we’re clawing our way to the finish line and this one is no different. Bleary eyes thanks to brains racing all night long, piles of projects waiting to be finished…but we will survive! Mandy & I have pull […]