Strategic Social Media
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January 30th, 2012 – Risks and Responsibilities: Don’t Jump in Without a Life Raft

January 30th, 2012 – Risks and Responsibilities: Don’t Jump in Without a Life Raft

Risks and Responsibilities: Don’t Jump in Without a Life Raft by Hannah Longo, Laura Thompson and Anthony Buckles Monday, January 30, was..

January 31, 2012 with 0 Comments

January 18, 2012: SOPA & Social Media Theory

by Paige Landsem and Mika Nakazawa Wednesday, January 18th, was a remarkable day in the world of social media and Internet in this country...

January 20, 2012 with 0 Comments
Social Media & The Long Tail

Social Media & The Long Tail

By: Ashley Aronson, Andrea Blythe and Maggie Kovaks On January 11, 2012 Kelli Matthews gave a general overview of social media. Focusing on..

January 13, 2012 with 1 Comment

Twitter Summary May31st

by Jody Canaday @manymuchmoosen I used the silly sounding but extremely useful site TwapperKeeper to find all the tweets and links for this..

June 4, 2011 with 0 Comments

May 24,2011: John Weiss and His Post-its.

John Weiss took Allen Hall back to the times of post-it notes.  He began class asking us what we had been told about and heard about him..

May 26, 2011 with 0 Comments

Twitter Summary – May 19, 2011

By Zac Brown @zacgbrown In class on May 19, we discussed social media planning and monitoring, and how it will help us in completing our..

May 22, 2011 with 0 Comments
Guest Speaker: Katherine Maher

Guest Speaker: Katherine Maher

by Charles Richards- @UOCR In class we discussed how Social Media has influenced the Middle East with special guest Katherine Maher...

May 20, 2011 with 0 Comments
Think before you Tweet.

Think before you Tweet.

by Gun Kang It’s ironic that Rashard Mendenhall said his Twitter remarks about the killing of Osama bin Laden were “only meant..

May 15, 2011 with 27 Comments

May 10th, 2011 #J412SSM Tweetchat Summary

Planning was the topic discussed on May 10th’s strategic social media class. Planning, as far as social media campaigns go, can..

May 13, 2011 with 0 Comments
Twitter Summary for April 26, 2011

Twitter Summary for April 26, 2011

The topic of Strategic Social Media on April 26, 2011 was the “listening” half of listening and monitoring. The lecture involved..

May 8, 2011 with 0 Comments
Recent Posts
  • J412, You’ll be Missed
  • How fast has time flew? SSM key takeaways
  • Keeping Up With Social Media
  • Final Project and In-Class Assignment Recap
  • The Journey of Understanding Social Media
  • Building a Personal Brand
  • Goals, Strategy & Measurement
  • Measuring Your Social Media Success
  • Measuring the Value of Twitter
  • Can you measure Social Media?
  • I want Measurement and I want it now
  • Social Media Planning
RSS PRos in Training
  • Shining the Spotlight on the Best of Student Posts from Winter Term
    The term has come to a close and we’re all off on spring break at the University of Oregon. As usual, in J452, our students blogged twice a week for seven weeks. It’s so fun to watch students find their voice and really get into the groove of blogging. This term was no different. The students did a fantastic job. I was consistently impressed with the quality […]
  • Hanging on! Final Winter Term Linky Love
    This is it! The last linky love of the term (and at least until the fall, I’m not teaching this class next term). The end of the term always feels like we’re clawing our way to the finish line and this one is no different. Bleary eyes thanks to brains racing all night long, piles of projects waiting to be finished…but we will survive! Mandy & I have pull […]