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March 5 Twitter Summary: Ali Manzano

On Monday, March 5th we were fortunate to have Ali Manzano (@AliManzano), coordinator of social media for The Oregonian, speak with our..

March 7, 2012 with 1 Comment
Small businesses active engagement

Small businesses active engagement

By Nick Lorenzini Twitter: @nlorenzini9 Small businesses have always had to find ways to market themselves without the advantage of instant..

February 23, 2012 with 0 Comments

Authenticity, Transparency, & Ethics

Meghan Cole @MeggieCole   Nick Lorenzini @nlorenzini9   On Monday the 23rd of 2012, Kelli Matthew’s  (@kmattews) J412..

February 8, 2012 with 2 Comments

Athletes and Twitter: A Love Story

Last week Shaquille “Shaq, superman, diesel, big cactus, big aristotle, big shamrock, big witness protection program and more”..

June 5, 2011 with 8 Comments

What’s Next? Where Do We Go From Here?

By Alex Horwitch @AlexHorwitch We’ve now spent 10 weeks discussing, evaluating, and learning about the evolution and usage of Social..

June 5, 2011 with 6 Comments

How social is social media?

By Cathriona Smith @CathrionaS Social media to me has been a way to stay connected with my family and friends overseas. A fast and easy way..

June 3, 2011 with 7 Comments

Twitter Summary: Second Life

Emily Tokheim Twitter Report from May 26th, 2011 On Thursday, May 26th, we had the pleasure of hearing Donna Davis speak with J412 about..

June 3, 2011 with 0 Comments

Twitter pushing around traditional media

By Kris Anderson During the winter term, I had the opportunity to talk to ESPN’s Skip Bayless. Bayless has written for newspapers across..

June 2, 2011 with 9 Comments

Wal-Mart Social Media Fail

Many organizations are beginning to make social media platforms a key in their marketing campaigns.  The nature of social media creates..

June 1, 2011 with 19 Comments

Wal-Mart Social Media Fail

Many organizations are beginning to make social media platforms a key in their marketing campaigns. The nature of social media creates..

May 31, 2011 with 0 Comments
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  • J412, You’ll be Missed
  • How fast has time flew? SSM key takeaways
  • Keeping Up With Social Media
  • Final Project and In-Class Assignment Recap
  • The Journey of Understanding Social Media
  • Building a Personal Brand
  • Goals, Strategy & Measurement
  • Measuring Your Social Media Success
  • Measuring the Value of Twitter
  • Can you measure Social Media?
  • I want Measurement and I want it now
  • Social Media Planning
RSS Worth a Read
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  • Shining the Spotlight on the Best of Student Posts from Winter Term
    The term has come to a close and we’re all off on spring break at the University of Oregon. As usual, in J452, our students blogged twice a week for seven weeks. It’s so fun to watch students find their voice and really get into the groove of blogging. This term was no different. The students did a fantastic job. I was consistently impressed with the quality […]
  • Hanging on! Final Winter Term Linky Love
    This is it! The last linky love of the term (and at least until the fall, I’m not teaching this class next term). The end of the term always feels like we’re clawing our way to the finish line and this one is no different. Bleary eyes thanks to brains racing all night long, piles of projects waiting to be finished…but we will survive! Mandy & I have pull […]
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