Wal-Mart Social Media Fail
Many organizations are beginning to make social media platforms a key in their marketing campaigns. The nature of social media creates..
Uncategorized
Wal-Mart Social Media Fail
Many organizations are beginning to make social media platforms a key in their marketing campaigns. The nature of social media creates..
Business Benefits in the Virtual World
By: Austin Blythe Last week in our strategic social media class we welcomed Dr. Donna Davis to lecture about Second Life and the..
Old Spice Listens to the Viewer to reach the Top
By: Garrett Temple Old Spice has always been know for having unique and creative marketing campaigns but this one has surpassed them all...
Is Social Media in the Middle East Negatively Affecting Western Journalism?
The important role that social media has played in the ongoing Arab Spring is undeniable. Social media tools allowed protesters to..
Social Media plays Role in Egyptian Revolution
By Ashley Dotson Four months ago Egypt suddenly exploded in protests. This breaking news didn’t come from an anchor on an evening..
Social media dictating the news
During the winter term, I had the opportunity to talk to ESPN’s Skip Bayless. Bayless has written for newspapers across the country,..
Skittles: Failure to Plan
By: Anders Isaacson On March 2, 2009, Skittles was nice enough to volunteer its website and its brand for one of the first viral..
Listening Gone Right
By Madison Balk @madison_balk, Chloe Longfellow @Chloe_Kay, Josh Roth @_JoshRoth In late 2009, Domino’s Pizza launched a “Pizza..
#Gamification is Scoring Big Points in Business.
Ga - mi - fi - ca - tion [Gay - muh - fi - kay - shuhn] Gamification can be a 'game-changing' strategy when used to Listen & Monitor..
