Comments for Strategic Social Media

Comment on Social Media Policies: Lesson Learned by Rachel Starr

Rachel Starr — Wed, 08 Feb 2012 05:17:25 +0000

I’m glad you included your anecdote about your experience with social media. Great to hear about the lesson you learned. It’s surprising that not many companies and organizations have social media policies. It’s even more surprising how many organizations and companies do have social media policies but get in loads of trouble.

i think one of the most important lessons (and something that can go back to your story) is: if you are unsure about something, ask someone. Some situations are more difficult than others so don’t be afraid to get second opinions.

Comment on Social Media Policies: Lesson Learned by Ashley Peabody

Ashley Peabody — Tue, 07 Feb 2012 18:32:07 +0000

Your personal story was a perfect example of how easy it is to make a mistake in social media, even though our generation is considered to be the “pros” amongst other generations since we’ve grown up with it. I think you handled the situation perfectly by recognizing that when representing a company you can’t just delete a post and hope no one has seen it.
I also don’t think it was entirely your fault either, the company you worked for should have had a social media policy that you were briefed on during your first day, especially since you were in charge of their social media. Perfect example as to why companies need social media policies.

Comment on Social Media Policies: Lesson Learned by Sarah Swift

Sarah Swift — Mon, 06 Feb 2012 22:28:58 +0000

I’m glad you gained some insight from your internship before this class and that this class helped give you more structure to your insights. I think it is important to have a social media policy for any job we take on in the future so we can be as successful as possible. Your wine example nicely compliments this lesson!

Comment on Social Media Policies: Lesson Learned by Ashley Aronson

Ashley Aronson — Mon, 06 Feb 2012 22:23:29 +0000

Great post, Jenna! I agree, companies need a social media policy to handle in situations like this. It is always helpful to reference others social media policies to create your own. In J452, Kelli had us make our own blogs with a code of ethics. She also advised us to look at others code of ethics to help cut and paste your own.

Knowing the legal circumstances in give- a-ways, especially pertaining to alcohol, is tricky, time consuming and very important. This post reminds us to do our research before making it public.

Once again, awesome post!

Comment on Social Media Policies: Lesson Learned by Andrea Blythe

Andrea Blythe — Mon, 06 Feb 2012 22:09:16 +0000

This is a great example for a case study, very glad you posted on this topic!

I definitely agree that its beneficial to look at other companies’ social media policies that are similar and pertain to your own company’s goals. Yellow Tail is great at connecting to their customers; they began building a relationships with me on twitter and now I am more inclined to purchase their product.

This is also another example of the importance of understanding all levels of your company, including legal circumstances. By including a social media policy, companies can avoid future mishaps.

Thanks for sharing Jenna!

Comment on Social Media Policies: Lesson Learned by Carson York

Carson York — Mon, 06 Feb 2012 22:07:00 +0000

Excellent personal story highlighting risk. While in 2012 I believe social media is the single biggest opportunity for businesses, it is also a high wire act. If you know what you are doing and have a plan you can navigate the mine field and end up in a much better place….just watch your step.

Comment on Social Media Policies: Lesson Learned by Neil Beschle

Neil Beschle — Mon, 06 Feb 2012 21:56:24 +0000

Selling wine isn’t that hard to do, considering how much many people enjoy a full glass of it, or two or three. But considering how may wineries exist out there and the vast consumer controlled Internet sales place, companies really need to work hard to get their product out there and build a relationship with their costumers.

Having a well planned social media policy would certainly help when dealing with conversations about your product. As we have discussed in class, how we respond to situations in social media have a great impact on how our company is received by the public. Interesting story.

Comment on Social Media Policies: Lesson Learned by Nick Lorenzini

Nick Lorenzini — Mon, 06 Feb 2012 08:53:22 +0000

A personal story always enhances the overall meaning of an example as it shows how easy it is for any of us to be in a situation such as yours. Too often we think instances that we hear can never happen to us; however, the more we realize that they happen to our peers, the better we can be prepared if we’re ever in a situation similar to yours.

Comment on Professional Social Media Participation by the Individual Should not be Overlooked by Christopher "Max" Seeley

Christopher "Max" Seeley — Mon, 06 Feb 2012 05:45:40 +0000

I think you bring up an excellent point about where we would be if all users of social media followed the criteria: “Be authentic. Be transparent. Be responsible. Be careful. Act ethically”. The reality is that there are a ton of people online that are naturally malicious and often do not add constructive or helpful criticism. If users were honest and posted their true feelings about things online, we would create a more powerful filter for irrelevant information and the material and content online would naturally start to become better. The plethora of unauthentic criticism makes it difficult for companies to weed through the messages that actually could be of help in realizing what the true customer wants. It is obvious that entities, companies, organizations and influential figures abide by the criteria set out for them by their respected companies, but I really enjoyed your opinion on how social media would be better if everybody used these principles.

Comment on Risks & Responsibilities of Managing Twitter for an Athlete by Eric han

Eric han — Mon, 06 Feb 2012 02:38:43 +0000

Really crazy to think how much of an impact social media is in today’s society. Athletes are humans. If they say one controversial thing, the whole world goes nuts. Additionally, I dont really “trust” celebrities who go on twitter because of the way they register celebrities. Good post