Tag Archives: social media

Strategic Social Media Recap

March 17 Twitter Summary 4 comments

By: Twitter Management Team 3/13 It is bittersweet that our strategic social media class has come to an end. Throughout the term we have been given a lot of information regarding ethics, advocacy, measurement, planning a...

Creative Commons photo by Flickr user Aslan Media

The key is curiosity: A few resources for keeping up on social media t...

March 15 Student Blog Posts 9 comments

Kaitie Todd @kaitietodd Dead week is just about over, and that means a few things: one more week of winter term and our final class of J412ssm. Although the class l...

The Importance of Being Strategic….and its Impact on Success

March 13 Inspiration, Student Blog Posts, Uncategorized 1 comment

Women in Leadership Strategic Social Media Lean In Book Launch

Always a set of eyes watching athletes on SM

March 12 Student Blog Posts 5 comments

Mark Foster @mark_foster3 On Monday, Carson York talked about his Twitter slip-up when he tweeted the phone number of a person who had been leaving Oregon kicker Alejandro Maldenado death threats on his phone after the S...

Steps to Improved SEO

March 10 Student Blog Posts 5 comments

By Brad Nelson, @bradleylax1990 Although most would agree that SEO is an important aspect of any brand existing online, it is less apparent as to what steps need to be taken to improve it. There are many things that can ...

Social Media Crisis: Carnival Cruise Ship

March 3 Student Blog Posts 9 comments

By: Alyssa Gritzmacher @alyssagritz This week Casey Boggs from LT Public Relations came to speak with us during class about how companies should deal with crisis. About three weeks ago a Carnival cruise ship, Triumph, wa...

Social Media Crisis at Maker’s Mark

March 1 Student Blog Posts 4 comments

By Christina Early @CNEarly This week we had the pleasure of hearing from Casey Boggs of LT Public Relations during class. His presentation focused on how best to deal with crisis. One of the examples brought up on the ...

NASCAR Crisis

February 28 Student Blog Posts 6 comments

Lauren Johnson ljohnso2@uoregon.edu After a horrific crash at the Daytona 500 NASCAR race this past Saturday, many fans were injured and rushed to the hospital due to debris and a tire flying out into the stands. Thankfu...

Crisis: Starbucks Hacked! #SpreadTheCheer?

February 28 Student Blog Posts 9 comments

By: Mackenzie Hodge, @mhodge21 Over the past couple of weeks we have seen both Burger King and Jeep’s official twitter accounts get hacked and some questionable tweets were sent out from the hackers, who attempted to pla...

Crisis Preparation & Management

February 27 Student Blog Posts 1 comment

By Katie Rauber, @krauber Today in class we were lucky to have Casey Boggs, President of LT Public Relations, speak about crisis management and public relations, or as he defines it, “reputation and perception management...

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