Brand-Tweeting-New: Tips for Twitter Newbies

We’re kicking off another year at the University of Oregon. I’m not teaching social media-focused classes this term, but I always encourage my students to tweet and use a hashtag for the course. This term you’ll likely see #J350 and #J453 tags from students. Because the classes aren’t social media oriented (although certainly infused), I don’t take time to “teach” Twitter. But I’m not under the illusion that it’s intuitive and doesn’t need to be demonstrated. It’s been awhile since a did a post with resources and tips for those new to the microblogging platform, so here you go!

Some of my favorite resources on Twitter basics

  • Twitter 101 for Business: Written by the folks at Twitter, this guide is a terrific how to on using Twitter professionally. For journalism students, you really do have to think about all social media in that way. You’re a professional communicator and all your communication should reflect that.
  • Twitter’s Twitter Basics: A helpful guide from Twitter that covers a wide variety of topics.
  • College Students Guide to Twitter: This has long been one of my favorite resources for Twitter. I’ve shared it many, many times.
  • 10 Ways Twitter is Use for PR Practitioners: An overview on the top 10 reasons PR pros can find Twitter useful.

Who to Follow

  • Twitter Starter Pack for PR Students – a list created by another professor of her recommended people to follow. You can follow everyone at once.
  • 100 PR People to Follow – another list based on a blog post that identified the top 100 people in PR to follow. The two lists will have some overlap.
  • WeFollow.com – A handy directory of Twitter uses categorized by tag.

More Tips

  • Give Twitter at least 30 days & aim to follow and be followed by at least 100 people. Thirty days because Twitter is not intuitive – it takes time to figure it out. And the 100 following/follower level forces you to think outside your physical/offline networks and connect with new people.
  • Participate in chats: There are a few Twitter chats either specifically geared toward students or are particularly useful. Top 10 chats for PR & Marketing professionals. That list doesn’t include two that are specifically targeted at student and young professionals, so check out #PRStudChat and more about #u30PR0.

What are some of your favorite Twitter basics tips or resources?

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