Gold Medal Linky Loves for Week 6

The 2014 Winter Olympics in Sochi, Russia are in full swing. I must admit that I haven’t been watching much, just keeping up on the periphery. However, this week’s linky love best of posts seem to have naturally gravitated toward sport this week on their own with the Olympics, college football signing day and a high-profile NFL potential draftee “coming out.” Even if the topic is sports, the ideas are bigger.
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Snowmageddon Week 5 Linky Loves

toddler snow

As I finish this week’s list of best of links, we’re watching another snowstorm dump inches and inches of snow. We had so much snow in December and it stayed for so long. I’m not a happy camper. Part of the reason is that, regardless of the flake factor, the work goes on. Part of that work for my students is their blogging project! Yay!

This week’s links are a bit of a hodgepodge. You can learn more info about these “linky loves” and the background on the students’ assignment here.

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Back in the Saddle with the First Herd of Winter Term Linky Loves

Winter term is always my favorite in the academic universe. Students seem more focused, I seem more focused and productive. We could probably blame the dreary weather — after all, what else do we have to do in Oregon in January and February in Oregon? It lacks the distractions of Spring and is more settled in than Fall.

This term, I’m teaching Strategic Public Relations Writing (J452) for the first time in two years. In this class, students blog twice a week for the duration of the term.

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Ducklings Take Flight! My Favorite Posts from Winter Term Students

My Strategic PR Communications students were immersed in blogging this term. In fact, they wrote a minimum of fifteen posts over the course of about eight weeks. And they did a great job. Keeping up that kind of schedule is demanding, as you bloggers know. I want to showcase some of my favorite posts from the term. I have at least one favorite from each student.

Best of the Best

These six students really took flight with their blogs. The posts I’ve selected here stand out as the very best.

Daniel McCrone had two great posts. Daniel’s a really good writer, so I encourage you to hang out on his blog and check out some of his other posts, but these were my two favorites:

In Twitter Symptoms May Vary, Daniel explores the five stages of twitter from an older post by Rohit Bhargava. And in Behind Every Success There are Hundreds of Failures, Daniel philosophizes a bit on the psychology of “dead week” and how the spectre of failure ultimately drives so many students to demand the best they have from themselves.

Rachel Koppes‘ post Recipe for Twitter Success is an insightful look at how to make the most of Twitter and be someone worth connecting with. Rachel strives to make each tweet “epic” (which I love!), but also finds ways to share her personality and make meaningful connections with people. Whether you’re brand new to Twitter or just want to refresh your thinking, this is a great post.

I love Mackenzie Davids‘ blog. I know from having her in class a couple of times that her love-hate relationship with social media has not kept her from jumping in and trying things out. So her post Social Networking Relationship Status: It’s Complicated was a perfect description of how Mackenzie, and many young professionals, struggle with how much to reveal and how to use these tools effectively.

Mackenzie had a second great post recapping her experience in the portfolio review process – Practice Makes Perfect. She gives some great advice by sharing what she learned. I can tell you from looking at the evaluations from her reviewers, that whatever she did, worked.

Caitlin Jarvis has a passion for nonprofits and helping them communicate more effectively. Her blog was a terrific platform for exploring this passion and digging into how nonprofits are using social media. It’s for students like Caitlin that this assignment really “clicks.” It was clear that she has a knack for blogging and she had some outstanding posts. I encourage you to read more from her blog, but my favorite of the bunch was her recap on the Red Cross’ “rogue tweet” – Going Rogue: Mistweets Happen. Caitlin went out of her way to connect with someone at the Red Cross on Twitter to provide an added perspective to her post.

I’m not much into sports – especially professional sports – but Nicole Hyslop knows her stuff and did an outstanding job of bringing PR into her discussions. One post I particularly liked was @ProfessionalAthletes: #PleaseRead. As you might guess from the clever headline (love it!), this is a post with some Twitter tips for the pros. She has four easy tips ostensibly for pros, but are really useful for even us mere mortals.

Andy Jenness, one of the grad students in the course this term, brings such a unique perspective to his blog. As an active member of the Grande Ronde tribe, Andy took his blog as the opportunity to apply the principles we talked about in class and explore other stuff on his mind. His post Tribal Ethics was an outstanding one to me. Andy ponders how, if at all, social media changes the way the Tribe needs to think about how its ethics standards (passed pre-social media) might need to change to include online behavior. Interesting food for thought.

Also Awesome

Every one of my students this term had stand out posts. Here are some more of my faves.

Like many seniors, Stephanie Sahaigan is excited and nervous about the job search. Her post, The Real World is Approaching, takes the advice from The Hiring Hub and applies it to what she’s thinking and feeling about post-graduation.

Heather Lee loves event planning and her blog focuses on that as a career aspiration. Her post Top Keys to Success in a Hard Market has some great advice whether you are a small business owner or, like Heather, are planning a career providing services to them.

Katie Brennan, the other grad student in the course, has a diversity of interests and used her blog to share them. I really liked this post about creativity in business – What Do You Know about Mr. W? (watch the video Katie links to, it’s great!).

If you review the students’ blogs, you’ll find lots of them talk about the dreaded job search. Crystal Barce does a good job recapping and applying six tips in her post Interview Tips Every PR Rookie Should Know. A tip post is good if the tips are applicable. Crystal show how to do just that.

Ayan Jama uses her blog to demonstrate her interest in integrated campaigns. Her post Pistachios Get Celebs Crackin was useful and insightful, showing how the PR team complements advertising and branding. The particular celebs on this campaign are pretty risky, it’ll be interesting to see how it plays out. Ayan has some great insights.

I love music. My favorite parts of Julia Neff’s blog were her links to and video embeds of the music she loves – which ranges from Bluegrass to Dubstep. Julia also has some great PR and communications advice for musicians, too. In her post The Seven Deadly Sins of Playing a Live Gig, she riffs on another blog of a similar title and adds her own take. The advice isn’t necessarily intuitive, which makes Julia’s insights that much more valuable. You should also see her recommendations for Bluegrass tunes to turn your frown upside down.

Reality shows about PR make me cringe. A lot. Isabelle Morse-Dias shares her guilty pleasure and ponders Kell On Earth: Beneficial to the Industry?. Isabelle raises some good questions and while she may not have an answer, it’s clear that these shows are popular as much for the PR as for the glam industries they service (like high fashion). I have to say that Kell on Earth is not nearly as bad as PoweR Girls, that show was horrid.

In You Can Pay for School, But You Can’t Buy Class, Alaina Revoir talks about George Clooney, the celebrity statesman. She has an interesting perspective and ends by saying that she hopes her future will include work for an individual or company with a vision outside themselves.

Photo by Dave Briccetti

Celebrating Success: The Best Student Posts This Term

My J452: Strategic PR Communication students have been blogging all term. As I grade their blogs today, I’m finding a lot of great stuff and wanted to highlight the best of the term’s posts. I encourage you to check them out!

One thing I have loved this term (and I need to explore more with my classes) is the beautiful cross section of interests. Whether it’s sports and PR, fashion and PR, public health, or art and PR – these students are focused and clear on what they love and how PR will help get them there.


Lance Heisler: And Post!…Slow Down, Champ
Lance’s post about finding your voice & getting comfortable with blogging is has some great insights and some tips for doing it right.

Jenna Starkey: Overcoming Nerves and Procrastination
Jenna, like many over-achieving PR students, has a lot on her plate and at the beginning of a particularly challenging week, she spent a little time reflecting and (lucky for us!) sharing tips she’s learned.

Joani Jones: Is There Ever a Time for Sports and Politics to Mix?
Joani does a nice job of combing two things she passionate about – sports and PR. This post was an interesting take on how teams were reacting (or not) to the controversial immigration law in Arizona.

Kathleen Sumagit-Rivera: Emerging Social Media Apps
Kathleen has a lot of great social media basic (and even not-so-basic) tips on her blog. I liked this post. I enjoy using foursquare, but haven’t started using Gowalla yet. This was a handy breakdown of the two services and how they compare.

Lauren Switzer: Trending Topics, An Analysis
I’m a huge geek and I love when students can dig in a little on geekish topics. I learned something new here and think “twitter bomb” is a going to catch on as a phrase.  And this post on portfolios is one of my faves of all time.

Ana Stgar: How To Practice Sustainable PR
Ana’s taken a sports bent with her content, which is terrific. But she also has a depth of opinion and interest in sustainability. I suppose the two aren’t necessarily mutually exclusive… Anyway, this is a great post on sustainable PR.

Kate Malinoski: In Defense of Multiple Identities
Kate talks about how we all have multiple “versions” of ourselves based on our audience and for her (and many), Facebook is mostly social. She makes a good argument, although I’d say the more comfortable you become with yourself, what you have to offer, and your place in the world, the urge to keep distinct personas abates.

Amy Shelton: Social Media Strategists Gamble with ChatRoulette
Amy’s interest in public health campaigns is clear throughout her blog and this post does a great job of combining her two interests (PR & public health) to show how one organization used ChatRoulette as the channel for an HIV campaign.

Samantha Luthra: When the Internt Becomes the Playground – Teens and Social Media Bullying
Sam’s passions are fashion and PR. This post veers slightly from that, but has a great anecdote and tips for being smart about cyberbullying. Sam, your sister is lucky to have a big sis watching out for her.

Nicole Perkins: Creating Community and Managing the Unmanageable: Fostering an Online Community.
Nicole’s focus on the arts makes for very interesting content on her blog (Nicole, I think you got over that “boring” thing you were worried about). Nicole is also gearing up for a year-long process managing an online community next year, so these two posts for her are timely and valuable ways to think about her role. For the rest of us, we just get to tag along and enjoy her writing.

photo via Flickr by edensgate

Last Linky Love of the Spring

Spring term is wrapping up! This is my last “best of” post for the term. Hopefully with summer approaching I can find some time to blog more! We’ll see.

7 Questions Bloggers Should Ask Themselves Before Pushing Publish (Social Media Today): A nice checklist and good reminders to be thorough,even if you’re trying to be quick.

The BPGlobalPR Twitter account has been getting a lot of attention for its skewering of the oil giant and its PR team. Is ignoring the right thing to do?

In 10 Rules for Consistent Execution, Amber Naslund offers her guidelines for how she does it all. Some great tips for managing your time.

A millennial’s view on the GenY question that’s come up a few times in the last few weeks. Lauren Fernandez shares her thoughts in Age Isn’t an Indicator of Executing Awesome.

Graduate’s Guide to Prepping for a PR Career has five tips for ensuring that you’re ready for the real world. Great advice.

10,000 Words offers three underrated but essential skills for journalists.

Tick Tock, Term’s Almost Over Linky Love

This is the next-to-the-last linky love of the term. It really has been a fun term, but let’s just say senior-itis isn’t just for seniors… Counting down!

That said, apparently there are other people who still have working brains and have created some food for your thoughts, too.

I’m more and more fascinated with the Facebook privacy brou-haha and several great posts last week illuminated the discussion for me (for purposes of your linky love post, dear J452 students, you can take all these together or look at them individually). darah boyd had a terrific post about radical transparency and informed choice. Jeff Jarvis also talked about *the* public vs *a* public when it comes to the way people participate in Facebook and other outlets.

Campbell Brown (who I love) is leaving CNN. That’s not terribly newsworthy, but the statement she issued was really terrific. What’s your reaction to her statement? What can we learn as communicators?

Do you have a “20% project”? What fuels your creativity, keeps you motivated, sparks your passion? BBD talks about what their team members do… what do you do?

Some nitty gritty, down and dirty advice from the Bad Pitch Blog about alternates to a press release. Great ideas!

A little bigger picture, but important nonetheless… Augie Ray at Forrester gives us a list of seven things your company must do because of social media.

From Mashable, a list of the most social companies. In a shiny whiz bang cool infographic!

Crawling to the Finish Line Linky Love

I am week 10 tired on a week 7 Thursday. Not a good sign.

However, it turns out not everyone feels that way, so I was able to find some great content to share with you this week. For students, you’re going to pick one to respond to on your own blog and for my regular visitors, these are definitely worth a read. Enjoy!

“It’s OK to be imperfect”: One School’s Quest for Social Media Success: Oregon State is doing some great stuff with social media. This article talks about the ups and downs, ins and outs and lessons learned along the way.

Five Steps to Social Currency: This post from one of the students in my Strategic Social Media class discusses a recent report that focused on the “social currency” of brands. Interesting concept and really interesting data.

PR Customer Service Merger Accelerating: This process is fascinating to me (mostly because I’m watching my career come full circle from doing customer service before I went back to college). And Todd’s list looks a lot like my to do list in a given day.

Get Real About Media Relations: Pitching media is not my favorite part of my job, but I recognize the importance of the process and of doing it right. This is a nice reminder from Kevin at Bad Pitch Blog about just that.

Facebook Facts You May Not Have Known: I love infographics. Love them. This is a good one and I learned some stuff.

Helping Others (Well, Students) For HAPPO: If you haven’t caught onto some of what’s possible with the interwebz, this is a great example. Jeremy Pepper lays it down in his blog and highlights a handful of students, including our own Marcella Lentini in this post.

7 Ways a College Student Can Start Becoming a Professional Now: Great tips! I found this post by David Spinks thanks to Karen Russell. Looks like a great resource for young professionals.

Spring Sun Linky Love

Oh it’s sunny today. Hallelujah! There’s always good stuff to share with you from the week, so let’s get to it!

When History is Compiled 140 Characters at a Time (NYTimes) – I think this is fascinating! Not to bias you or anything… 🙂

What is Value? Depends on Who You Ask (PerkettPRsuasion) – Determining what employers, clients or just different managers value is important. How do you do it? and how do you keep them all straight?

Jobs Watch: The Intern Hiring Index (OregonBusiness) – Does number of interns hired indicate economic recovery?

Tracking Success with Social Networking (java social networking) – How do you know if your time is being used effectively? This is a biz perspective, but you can glean some takeaways for your own social media use, too.

BP: From Natural Disaster to PR Disaster (PR Squared) – The tragedy that is the gulf coast oil spill is only worsened by BPs communication. Seriously, shouldn’t it know better?

Finding Time to Write (Freelance Switch) – What is “writing,” anyway?

Blog Photography Resources (Social Media Explorer) – What fortuitous timing! We were just talking about this…

The 5 New Features on Twitter, Facebook and LinkedIn PR Pros Need to Understand (Social Media Today) – New stuff! Why does it matter? Good overview here.

Linky Love with Aloha!

Great stuff this week! Despite my brief visit to the island of Maui last weekend (thus the headline), I was able to keep up with the hot topics floating around the interwebz, so here are a few of my favorites. Enjoy!

Five Common (Personal) Blogging Problems and How to Fix Them (Mack Collier): Mack is one smart dude and these tips are awesome. As my students get launched on their blogging adventure, I know a few of these will come in handy right away. Even if you’re a veteran of the blogosphere, Mack’s tips will refresh your memory about best practices.

Students Denied Social Media Go Through Withdrawl (Chronicle of Higher Ed): This doesn’t particularly surprise me and it has nothing to do with my personal social media addiction, I swear…. where’s my iPhone?

8 Ways to Manage Up for Social Media Success (Amber Naslund): Amber appears frequently on linky love because she has such great stuff. If you not, yet, please subscribe to her blog! This post has “social media” in the headline, but really applies more broadly.

Dear Millennials, Your Parents Lied to You (Bill Sledzik) and Open Letter to Millennials (PR Industry Edition) (Todd Defren): Oh, millennials… you cause such angst for us non-millennials. Both these posts are outstanding. They don’t lean on stereotypes or myths but are from the experience of two veterans of this industry.

14 Business Books to Read When Stranded Somewhere (Paul Williams, Marketing Profs): I didn’t read a single on of these on my vacation, but each either was already on my list, or is now. What do you think? Any you would add?

Top 100 Social Media and Internet Marketing Bloggers (Cision): This isn’t so much for response, but a chance to check out another “top” list for ideas of who to follow and subscribe to.

How to Get Free When You’re Feeling Stuck and Scared (Julie Roads, Copyblogger): Love this post! It’s so true. And as you, my little ducklings, are headed off into the wide, wide world, you’ll be a little scared. Even as you’re thinking about writing a blog post for the wide, wide world to see, you’re a little scared. Julie’s advice is terrific and she’s an amazing writer. Follow her, subscribe to her!

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