Wishing For Spring Linky Love

What an amazing week! There’s nothing like watching a revolution via social media to bring the power of shared communication, collaboration and instant connections into full view. Besides the revolution in Egypt, I found lots of great content this week to share with you.

This infographic is very busy, but has some good info about how people are using social media in crises and emergencies. Pretty remarkable, yet very intuitive.

I’m sorry, the story of Sony’s social media blunder, to me, just doesn’t have the weight or consequence that some of the other recent social media blunders (like Kenneth Cole’s). But it is worth noting how far and wide a single tweet can travel.

This Q and As on Quora is really interesting and has some good lessons about blogger relations with some of the most read tech blogs. I’ll note that most of the answers are not from PR people, which gives them a little different perspective.

Running low on blog ideas? Some great ideas from Kenna Griffin at The KRG to convince you (and she’s right!) that blog ideas are everywhere.

How is Facebook changing the way family history is documented? How will you be remembered on Facebook? This is a really interesting post from GROW Blog and guest blogger John White.

GROW is quickly becoming one of my favorite blogs. This post is another good one (a guest blog, too) about how one blog post helped Antonia Harler get a job in social media. This stuff is powerful, you guys. Listen up!  You can follow Antonia on Twitter, too.

Lindsay Olsen, my favorite PR recruiter and mom of an adorable little girl, has a post about what questions your resume should answer. I picked up a few tips here, too. Worth a read, even if you look elsewhere for your weekly response post topic.

Grammar Girl’s podcast is a great listen and this episode is on how to use first, second and third person.

Now for something a little more philosophical from Presentation Zen. Garr talks about how there are really only two mistakes we should fear – not starting and not finishing. And yes, there are beautiful photos and some slide design ideas to go with.

Finally, a couple of posts on the horrid Groupon Super Bowl ads. This one from Spin Sucks criticizes Groupon’s “apology” and this one from Liz Strauss says clever is only clever when it doesn’t offend and offers some advice for Groupon to heal its black eye.

Enjoy! and in the meantime, hopefully this spring-like weather stays around. So thankful we didn’t have snowpocalypse here. 🙂

My Top 5 Shortcuts: #4 Use a Smartphone

This is a quick tip, but an important one. See tip 1 on feedreaders, 2 on creating a process and 3 on using twitter, too!

If you’re in communications – get a smart phone. For real. It doesn’t have to be an iPhone. Just get a smart phone.

A quick scan of Twitter or Facebook, a timely update to your Tumblr or blog, even being able to handle an urgent situation are all possible from the palm of your hand. Knowing I can “hear” if someone is talking to me (or a client) saves me a ton of time.

It’s also not all about social media specifically, but for generally being productive and saving myself time.

Applications I use to help:

  • Twitter for iPhone
  • Tweetdeck for iPhone (yes, I use 2, I monitor a bunch of accounts)
  • Facebook with all the Pages for which I’m an admin bookmarked.
  • Tumblr for posting photos (this is a personal outlet for me)
  • WordPress (although I rarely use it, I have it set up if I need to)
  • LinkedIn (again, not often used, but you never know!)

Other productivity apps I use:

  • Harvest (my time tracker. If it’s on my phone, I can track my time on the fly.)
  • TeuxDeux (my favorite list maker, to do list builder)
  • Huddle (my project management/coordination program)

Do you have any apps you use to help manage social media (or your life)? I’d love to hear about them!

photo by K!T

Tick Tock, Term’s Almost Over Linky Love

This is the next-to-the-last linky love of the term. It really has been a fun term, but let’s just say senior-itis isn’t just for seniors… Counting down!

That said, apparently there are other people who still have working brains and have created some food for your thoughts, too.

I’m more and more fascinated with the Facebook privacy brou-haha and several great posts last week illuminated the discussion for me (for purposes of your linky love post, dear J452 students, you can take all these together or look at them individually). darah boyd had a terrific post about radical transparency and informed choice. Jeff Jarvis also talked about *the* public vs *a* public when it comes to the way people participate in Facebook and other outlets.

Campbell Brown (who I love) is leaving CNN. That’s not terribly newsworthy, but the statement she issued was really terrific. What’s your reaction to her statement? What can we learn as communicators?

Do you have a “20% project”? What fuels your creativity, keeps you motivated, sparks your passion? BBD talks about what their team members do… what do you do?

Some nitty gritty, down and dirty advice from the Bad Pitch Blog about alternates to a press release. Great ideas!

A little bigger picture, but important nonetheless… Augie Ray at Forrester gives us a list of seven things your company must do because of social media.

From Mashable, a list of the most social companies. In a shiny whiz bang cool infographic!

Why I Don’t Link My Social Media Profiles

It seems like a good idea. When you update Twitter, why not update Facebook automatically… and while you’re at it, how about LinkedIn?

To me, each of these tools serves a different purpose and therefore needs different content. Certainly there is overlap in many instances, but it’s important to think about how each fits into your overall personal social media use – or how, as an organization, each helps you reach your objectives.

I know that the social media time suck is a big deal and we’re all looking for ways to make the most our time in front the screen – but if you’re going to “do” social media, do it right. And be prepared for how much time it takes.

Twitter: Short updates, more “real-time,” drive traffic to Web or blog, personal appeal. Tweets often don’t make sense out of context and when you add hashtags, RT’s and @’s it can be confusing, particularly for those on Facebook who aren’t familiar with how Twitter works. And yes, there are still plenty of people for whom that’s true.

Facebook Fan Page: More room to wiggle (no character limit), ability to add links with thumbnails for visual appeal. If you update from Facebook, the syncing to Twitter is technically easy, but can look awkward when it goes over the character limit. When Facebook-to-Twitter updates cut off, the result can be just more noise in the Twitter stream. Example:

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LinkedIn: Suit & tie network, business-oriented. I see too many status updates that not only have nothing to do with your business-self, but could be less than helpful if a potential employer, investor or business partner happened to visit your profile at just that moment.

That’s not to say that you can’t use the same subject and update each platform appropriately. I do that all the time. I just don’t often update simultaneously. Maybe it’s a control thing. But I want to know that each group of fans/friends/followers is getting the best content for them, at the right “pace” and the most relevant.

When it makes sense for overlap, I prefer to send updates from Twitter. By using “Selective Twitter” on Facebook (where you add #fb to do simultaneous updates) and adding Twitter to your LinkedIn profile (use #in for simultaneous updates), you can be smart about your updates.

My personal rules of thumb are pretty basic. I use my personal Facebook page largely for personal use, so I only sync my Twitter and personal Facebook when I tweet things that are (potentially) interesting for friends & family. But what if you’re helping to manage fan pages and Twitter accounts?

Twitter –> Facebook Fan Page: Updates that translate easily to a Facebook audience. That means knowing what the people connected to the company on each platform want and expect. And, without exception, the expectations are different. For one company in particular, Facebook fans are only interested in updates from the company and I get very little interaction around other information. Twitter friends, on the other hand, like a variety of information and often retweet or reply to non-company-related tweets. When I sync the two, it’s only when the two groups’ interests overlap.

Twitter –> LinkedIn: Updates that are related to my business and add something to my virtual resume. These updates also need to be more “timeless.” That is, I don’t update LinkedIn as often as the other networks, so the updates should add value and not get stale too quickly.

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I know full well that people will disagree with me and have a different approach to this conundrum. I’d love to hear what you think!

Your Search Engine Results are as Important as Your Resume

According to a recent survey of 100 executive recruiters done by ExecutNet, 77 percent of recruiters reported using search engines to find background data on candidates. Of that number, 35 percent eliminated a candidate because of what they found online. StarTribune.com

What comes up when you search your name via Google? Your search engine results page (SERP) might be just as important as your printed resume. There’s lots of talk around about protecting your personal brand and how important it is to manage your Facebook profile. This is another variation on that theme.

Online repuation is not just a matter of limiting what you put on line, but being very deliberate about what you share and how you position yourself as a young professional. You will be Googled, why not have the results be intentional?

Having a strong online presence is important. If you don’t participate in social media, that doesn’t mean you’re safe from would-be Googlers. What if a less-than-savvy classmate posts something critical about you as a teammate on his profile or blog? Or another friend tags you in an embarrassing photo? If that’s your only “digital footprint,” then that’s what you will be judged on. Neither is intentional on your part or a deliberate management of your repuation, right?

Some tips to creating and managing your digital footprint:

  • Know what’s out there. Do a search for your name. If you have a common name, add modifiers such as your state or university. If you wanted to find you online, how would you do it?
  • Maintain an accurate and professional Facebook profile. You don’t have to scrub your personality out of your profile – in fact, don’t! Social media is about being transparent and authentic. But hopefully your authentic self has something to share besides beer pong photos.
  • Consider your presence on other social networking sites like MySpace, PROpenMic, LinkedIn or others. Of these, PROpenMic and LinkedIn should be helpful to building a professional presence, but every time you upload a picture, or fill out a profile, be conscious of how you’re changing your digital footprint.
  • Blog. If your classes aren’t requiring that you blog, start one on your own. I have lots of blogging tips on my delicious.com page to get you started. But blogging can be a great way to affect your SERP, but also gives your practice writing, thinking about issues and trends related to your topic and can serve as an online portfolio.
  • Remember that email, comments and blog posts are forever. For-ev-er. Think before you type.

What other tips do you have? If you Google yourself, what comes up in the results? How did that information get there?

Photo via Flickr by SOCIALisBETTER

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