Is it possible for time to both speed up and slow down simultaneously? This time in the term, it both amazes me that we’re already a third of the way through the term (we’re still finding our groove!) and yet, somehow, how is it only week three.
This is our second round of “best of” posts for my students in Strategic Public Relations Communications. You can learn more info about these “linky loves” and the background on the students’ assignment here.
On with the links!
5 tips for pulling off a newsjacking (Ragan) — Newsjacking is a relatively new word (that’s a little obnoxious) for an old practice. Good media relations often means figuring out how to capitalize on trends, but it can be tricky. Bad timing or the wrong topic can make your pitch feel insensitive or overly opportunistic. Done right, it can be a big win for your company or client and help to build relationships with reporters.
Should I Post This on Social Media? (CKSyme Media Group) — If you don’t have pants on in the pic, don’t post it. It’s a simple equation. This infographic via CK Syme is fun, but also has some good basic tips.
Some Good News: A Round-Up of Results from Our Q4 Survey (Council of Public Relations Firms) — Understanding the business of PR is important, especially if you’re interested in agency life. This survey is an interesting glimpse at what agencies say is on the horizon. As a student or young professional, how do you interpret this info?
2014 Job Outlook: Career in PR Tops The List (culpwrit) — Good news for PR. What are the broader implications of this information? For Journalism? For the public?
5 Tips For Balancing Two Internships At Once (Heather Huhman) — It can be tricky to balance more than one internship, plus classes, group projects, social life, etc., but it is possible.
PR Agencies in 2014 (Lindsay Olson) — Alison Keeney posts on Lindsay’s blog with a recap of a Social Media Club Boston event in which agencies shared about their businesses, how they’re changing and how the firm’s are adapting. It’s a great read with some really useful insights.
Brand Tweets That ‘Honor’ MLK Backfire (Digiday) — This real-time social media stuff leads to a lot of folks trying to tap into trends… but lots of brands are doing it wrong. Is it possible to do it right? Arik Hanson noted that plenty of others saw success on MLK day. What’s the difference?
What do you think? Any of the best ofs stand out for you?