National Tie Your Story to a Trend or Event Day

September is Hispanic Heritage Month. September 8 is International Literacy Day. And the 19th, International Talk Like a Pirate Day.

So what?

National and international observance are a great way to help tell your organization’s story. It’s just a little hook on which you can hang your pitch or press release.

As with all pitches, make it relevant and make it interesting. Just because the 22nd of September is Elephant Appreciation Day, doesn’t mean you have something valuable to add to the community conversation.

Need some ideas?
International Observances from Wikipedia
National Health Observances
Holiday Insights

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