Last week, PR Week awarded Fleishman-Hillard in New York Campaign of the Year 2007 for its pro bono work to raise awareness about asthma among students in New York City public schools.
Now, Waggener Edstrom has been awarded Gold in Not-for-Profit/Association/Government at the 2006 Bulldog Awards for Excellence in Media Relations & Publicity for its pro bono work with the Autism Treatment Network (and offers some great tips for doing nonprofit PR work).
Public relations practitioners and agencies really have so much power to do good work. It’s refreshing to see two large agencies giving back to their communities in such meaningful ways. I hope other agencies follow the lead.
