Ah fall term. So fresh, so new. So much to accomplish! We’re kicking off our blogging assignment with the first “linky love” of the term. I found a ton of great stuff to share this week with the students of my J452: Strategic Public Relations Communications class.
Here we go!
Fashion & Social Media: Power to the People or the Publisher? – When I think fashion & technology, I don’t mean those weird hoodies with the speakers built into the hood. I think of businesses like the two in this post that are doing some neat things to engage fans.
Networking Tips for Public Relations Students (Derek DeVries) – I do not enjoy the networking. I’m a terrible schmoozer. But it’s necessary! It’s also pretty cool that so much of it can be done online. But you have to have a plan for yourself. This post is a nice tie to the personal social media plans my J452 students created this term. I love it when professional people agree with me.
Tips for Those Pursuing an International Career (culpwrit) – The lure of an international market is strong, but pursuing an actual career overseas can be complicated. Mark Bain shares his experience and advice at culpwrit (which is a great blog for students and young professionals, by the way. Consider subscribing.)
Smart Apologies Should Be Strategic (Harvard Business Review) – Rosanna Fiske, current PRSA national chair and CEO pens this article about the importance of apologies. So many organizations just get this wrong. *cough* Neflix *cough*. So what makes a strategic apology?
ESPN Hesitates, Then Drop-Kicks Hank (PR News) – For the Monday Night Football fans, PR News breaks down the Hank Williams, Jr. controversy.
#E2sday: What the Enterprise Can Learn From Sports Teams (The Future of Work) – I really enjoy when someone connects seemingly disparate industries or ideas. And while I enjoy the sports, I don’t really follow the sports business. (I am, however, subjected to that stupid debate show on ESPN just about every morning. That Skip guy drives me crazy.) I digress… this is a clever post with some really good lessons learned.
What the Search for a New Red Sox Manager Teaches Communicators (Media Bullseye) – Again with the clever connections. The author makes some good points about being accessible to the media. What do you think?
Six PR Starter Tips, Care of the MBTA (Ink House) – One more entry in the comparing unlike things category – how is public transportation like PR? I really liked this post.
Study Shows Correlation Between Social Buzz and TV Ratings (Mashable) – I know some of you are interested in entertainment PR and this post is for you. Interesting data and (I think) unsurprising correlation. How will this impact the way shows are marketed?
So you want to work in PR? Here’s my 10 Top Tips (Social Web Thing) – People love lists! And lists with advice you can use? Brilliant!
