Author: Kelli Matthews

  • I’ve Become a (PowerPoint) Presentation Fanatic

    I guess I give 30 – 40 “presentations” on average each term in my classes. Over the last six months, I’ve watched my lecture notes transform. I thank my Keynote program for helping me see the error of my cluttered, terrible-template ways. I also have great blogs like Presentation Zen to thank.

    For example, my research presentation has gone from this:

    To more like this:

    I even do a lecture on creating good slide show decks, drawing liberally from the tips on Presentation Zen and Garr’s own site. I also look to Seth Godin and his e-book. I have to admit, though, I have a hard time with the “no more than six words” rule.

    I think I’m as guilty as most people who lecture or present a lot of info on a regular basis – I use PowerPoint to organize my thoughts and provide an outline, but often don’t as much substance as I should to back it up.

    So thank you, Keynote. Thank you Garr Reynolds. And thank you to my students who have had to endure slides like this for way too long.

  • Ten Most-Loved Spokescreatures

    Forbes.com has listed the top 10 spokes-creatures. Top three:

    1. M&Ms
    2 (tie). Aflac Duck and Geico Gecko
    4. Tony the Tiger

    Who’s your favorite?

  • Congratulations, Graduates!

    On Saturday, our seniors walked across the stage in MacArthur Court to receive their diplomas. Well deserved.

    Many of “my” seniors are going on to some great position with agencies. Here are a few:

    Heron Calisch-Dolen: Gooby, Silverstein & Partners
    Andrea Nowack, Marisa Olson and Peter Lytle: Waggener Edstrom
    Julie Ma: Koopman Ostbo
    Nicole Wasowski: LEWIS PR, San Francisco
    Devon Ashbridge: Verve Northwest Communications
    Kristin Hunt: Chevalier Advertising, Marketing and Public Relations
    Maya Shaff: SZPR

    I’m sure there are some I’m forgetting or haven’t heard about yet. If you’ve landed a job or internship, let me know!

  • A Writer’s Coach: Learning How to be a Good Writer

    Over at Verve in Bloom, my agency blog, Michelle Pera posts on writing tips from Jack Hart of the Oregonian. Check it out.

  • Interactivity is Fun!

    The new Pet Moustache site from Burger King is the latest in a growing trend of interactive Web sites that give customers more ways (and reasons) with which to engage a brand.

    Pet Moustache, launched to promote the BK Cowboy Burger, lets you upload a photo and well, grow a pet moustache. Here’s my attempt: (I’m not such a good virtual moustache groomer – note the score of 31)

    Become an M&M has been around for a while, but that doesn’t diminish the fun. And hey, you’re much more likely to find me eating M&Ms than a BK Cowboy Burger. This is my ode to summer break (and yes, you know I’d have a latte even in paradise).

    Photo Sharing and Video Hosting at Photobucket

    A couple of other fun sites. Kohler (as in the toilets) has Jo’s Plumbing. At the site, an attractive brunette “plumber” will flush various things around the bathroom (including dog food, trial shampoo bottles and marbles among others) to show you the power of the new Kohler toilet.

    Photo Sharing and Video Hosting at Photobucket

    Finally, GEICO let’s you visit the Caveman’s Crib with a fully interactive site designed to represent the Geico Caveman’s apartment. You can watch TV, change the music on the iPod, read magazines or just hang out. The site barely mentions GEICO.

    Photo Sharing and Video Hosting at Photobucket

    What do you think? Do you feel more loyal/connected to a brand when you participate in sites like this? Are there others you know of?

  • Writing in a Human Voice

    I’ve been talking a lot this year about writing with a human voice. Drop the lingo, leave the jargon and edit out the “corp speak.”

    Whether you’re writing a letter to employees about a company shake-up, writing compelling public relations materials such as releases, backgrounders or fact sheets, or penning a speech, it’s becoming more vital to communicate in a human voice.

    This terrific example from Nedra at Spare Change is from Zichron Menachem – The Israeli Association for the Support and Assistance of Children with Cancer and their Families. The letter has been translated from the original Hebrew. An excerpt…

    I want to thank you for your partnership with Zichron Menachem — for helping make a very difficult time, a bit easier. And I want you to know that how successful your effort is, every time I see a bashful smile from those mirrors, trying to love what they see. And they succeed.

    This letter is amazing. The emotional (and human) connection of the words on the page not only reinforces the donor’s decision, but paints of picture of those who the precious gift of hair will serve.

  • Yes, Social Media is the Real World

    Some of the biggest PR firms (Fleishman, Edelman) and companies (IBM, MTV, Verizon, and Yum! Brands) are searching for social media managers. What, do tell, does a social media manager do?

    • manage and implement social media strategies such as social networking
    • manage a variety of content in a deadline-driven environment
    • understand and implement consumer generated media initiatives.
    If you consider yourself and expert and are thinking about a social media job, what do you need to know from your employer?
    James Durbin of brandstorming asks these questions of Fleishman-Hillard’s St. Louis office. Fleishman answers here.

    The job descriptions associated with “public relations” positions are changing. Are you keeping up?

  • PR Major Poll

    Please look to the right and take my “PR Major Poll.” What do you think? As we look at curriculum reform in the School of Journalism, are there courses we should add?

  • Interview Tips from a PRo

    Guest post from Sally Garner. Undergraduate academic adviser at the School of Journalism and Communication, newly designated Master and grad student in my J454: PR Campaigns class.

    Marilyn Hawkins of Hawkins & Company PR, LLC handed out some great tips onjob interviewing last week. “Be pumped for every interview,” she writes. “Get a good night’s sleep before and consume a limited amount of coffee, soda or other stimulants.”

    Great advice but I’d go one step further: Have a good solid breakfast.Whether or not you believe it’s the most important meal of the day, eat something hearty before your interview, especially if you’re in for one of those hours-long marathon interviews that are becoming more and more popular.

    Trust me: it takes fuel to remain “on” for hours on end. You’ve got enough to worry about that day; you don’t need hunger pangs or a growling stomach to distract you. Bonus tip: stash a granola bar in your bag or briefcase. In between interviews, take advantage of the restroom break to take a quick bite. Your mom will cringe but you’ll feel better after the quick refuel.

    (This is true even if you’ve treated yourself to T-Bone Steak and Eggs at IHOP that morning. Your adrenaline will sap up your reserves faster than usual.)

    One of things the handout doesn’t mention is how to handle yourself on a phone interview. HotJobs has some great tips.

    Phone interviews are rough for reasons most of us are familiar with: no visual cues, everything must be relayed via voice alone and you never really know who’s in the room on the other end.

    One tip that isn’t mentioned here: make sure your phone line is reliable. In this day and age of “I only have a cell phone,” make sure your phone is fully charged and you are in a spot that doesn’t provoke static. You might even check with your cell phone provider to see if there’s a way to turn off your call waiting function for the duration of the interview.

  • Work is Hard: Tips for your First Job

    Work is Hard: Tips for your First Job

    Recent grads are eagerly anticipating the first day on the job. And my students are no exception.

    I want to offer a few first-days-on-the-job tips. I’ll preface this by saying that your first job will not make or break you. You can take a risk, follow your heart (or your wallet) and you’ll be just fine.

    So, say you’ve landed that first great job. You’re eager to make a good impression, to make your mark on the industry and to move up the agency or corporate ladder. But what can you expect?

    Your education is only the beginning.
    I see three parts to this piece of advice – the logistics of work, the tasks and the personalities.

    Education doesn’t prepare you for a 8 – 5 schedule. And believe it or not, it’s hard. It’s hard to be at work by 8 am and stay active and engaged for 8 hours. It’s hard and it will take some time to adjust. And don’t let work consume you. Easier said that done that first six months or that first year – but remember to exercise, to spend time with family and friends and to have some fun. It’s called work-life balance.

    ZenHabits has lots of great tips for all these things. Here’s a nice post about being more productive.

    My piece of advice for learning office personalities and politics is – stay out. Stay out for a year if you can. You don’t want to “side” with the wrong person or issue because you don’t know any better. Just stay out. And don’t gossip. You probably won’t get fired. But you might damage your relationship with your employer. Better to stay out.

    Find a mentor.
    Look around. Who in your office is doing good work and is well-liked and well-respected? Tell them. And ask if you can go out to coffee. A mentor relationship doesn’t have to be a formal one. But having a senior person to go to with questions or of whom you can ask advice is invaluable.

    I met my mentor through a volunteer project with a nonprofit organization and, while we don’t work together often, or even see each other more than once every couple of months, I know I can always ask her advice. Not only do I know I can ask. I know she’ll be honest with me and give me good feedback.

    Seek challenges.
    You come to the table with outstanding professional skills and a background to be able handle much of what’s thrown your way. Seek out challenging assignments. Look at the basic assignments you’re given and figure out how to do it better or faster. Make recommendations or suggestions for programs that will add value for your organization or your client.

    By seeking challenges, accepting more responsibility and making yourself more visible in your organization, you’re likely to zip up the proverbial “ladder” in no time.

    For my readers who are new professionals – what would you add?

    Keep networking.

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