I have to admit, that I still keep a box of 64 Crayola Crayons in my office supply closet. In fact, I think right now, I have the deluxe box of 96. And, I also keep a supply of coloring books.
I suppose I have a better excuse now that I have a child… but my current box of Crayola crayons is probably 4 years old. And the child is just 9 months.
According to the Bulldog Reporter, Crayola is stepping up its efforts to be innovative. Apparently it has a “stodgy” image. I would probably disagree with “stodgy.” But certainly Crayola is not taking a lot of risks with its product line.
Crayola isn’t pulling any punches. Putting a huge holiday budget on on the line, the company hopes to “reinvent” itself. No, we’re not talking about new colors of crayons, but rather Crayola’s line of “less mess” toys.
The Color Wonder airbrush sprayer toy only works on special color wonder paper.
The Color Explosion Spinner is also “less mess.”
Both these new products (and others, see Crayola’s Web site) seem to be in line with Crayola’s branding. Creating new opportunities for kids to express their inner artist. And, as a mom, I love that it’s less mess. I could see Braxton playing with these toys (I would’ve LOVED them as a kid).
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One response to “Beyond the Box of 64”
There is still a tremendous amount of brand recognition with Crayola. There is also really no competition in that space. When people think crayons and markers, they think Crayola (okay, maybe they end up buying the generic ones at WinCo). But it’s always important to keep your brand top of mind with consumers and prove that you can still be innovative. The “no mess” line is a great way to do that. I would buy them for myself!