Category: Uncategorized

  • Project Homeless Connect: Dignity, Respect & Compassion

    This isn’t breaking news, by any means, but I just came across this YouTube video. It’s from our local United Way and has a great message about homelessness.

    Project Homeless Connect is a nationwide movement to end homelesses. In Eugene, the event is held at the Lane County Fairgrounds. In just one day, 1,007 adults, youth and families who were homeless or at risk of being homeless sought help to meet basic needs.

    Project Homeless Connect is a collaborative effort between Lane County, the cities of Eugene and Springfield, and United Way along with more than 150 individual donors.

    724 contacts were made with area housing assistance programs

    115 legal consultations

    74 sessions low income energy assistance for those at risk of homelessness

    208 haircuts by Willamette Hair Stylists and Supercuts

    12 dental exams and 55 dental vouchers and 60 medical vouchers were distributed

    63 flu shots, 68 diabetes screenings, 120 vision and hearing screenings, 450 vitals

    46 library services

    700 personal hygiene kits, 600 pairs of socks

    420 blankets

    390 food boxes

    100 bicycles repaired; 8 bike helmets

    40 burley bikes trailers

    45 pets received veterinarian services along with 40 spay/neuter vouchers

    137 veterans services

    55 DMV assistance

    258 benefits area (food stamps, social security, TANF etc.)

    Breakfast and lunch served to more than 1,000

    Congratulations to my colleagues at many of these agencies that made this event happen. It’s a community effort that serves some of the most vulnerable and puts a face on homelessness in our community.

  • How to Make Internal & External Clients Love You

    It’s all about the love this weekend with a guest post from Marilyn Hawkins of Hawkins & Company PR. She offers seven tips for students and new PRos negotiating those tricky client relationships.


    1. Relax. This always demonstrates confidence. And never sell yourself – your ideas or solutions – too soon. Allow the client to “buy” the service or make the assignment. Your clients will love you only after they trust you – and they see competence, feel legitimate rapport and sense genuine value.

    2. Never Complain About How Busy You Are. The client needs to feel that he or she is the most important thing on your work mind at any point.

    3. Seek a Peer Relationship. You’re not a mere order-taker, so work to establish a joint-venture environment. Yes, you’re smart, but let the client discover that. If she or he ever complains – hear it undefensively, then adapt accordingly. And if you mess up, ‘fess up. To have clients with integrity (and ethical behavior), you must practice those yourself.

    4. Guide Every Conversation with Good Questions. Demonstrate true interest in, enthusiasm for, and ultimate understanding of every task at hand. Always listen before you talk. Clearly hear what the client thinks will signal success – not only what you think will.

    5. Remember “The Project is Boss.” Don’t waste time and energy fretting about who’s the controller and who’s the controllee in any situation. It’s you and the client against the problem or opportunity, not against each other. You can accomplish anything you want, as long as you don’t care who gets credit for it.

    6. Disagree Agreeably. Use conversation starters such as: “Let’s talk about that for a moment…” or “Maybe we’re coming at this from slightly different points of view…” Remember Michaelangelo’s famous dictum: Criticize by creating. (And never let clients make dumb mistakes “just to teach them a lesson.”)

    7. Honorably Ease Out of Impossible Situations. If the project/product, or your personal chemistry, just isn’t working – collaborate with the client to find a different and better way to get the job done. It’s not enough to be right on the facts of the matter if you’re wrong in the mind of the client.

    image: © Serge Krouglikoff/zefa/Corbis

  • Guest Post: Capture the Essence of Your Experience with the Spiritual Resume

    This is a guest post from Leona Laurie, PR/Marketing consultant, graduate student and blogger.

    I see resumes as being living documents, and I treat them as one part of a trio: resumes, cover letters and interviews. I tweak my cover letter and resume for every position I apply for, and I update my resume every three-to-six months as a matter of course.

    Putting together a custom resume can be very time consuming if you’re applying for more than one or two jobs, but if you have an exhaustive master resume that covers every position you’ve ever held (including every measurable result, every duty you were responsible for, every computer program or machine you used, and how much you were paid), it’s easy to cut and paste the most relevant things into a shiny, new document.

    The complementary tool I use with my master resume is what I call a “spiritual resume.” In a separate document, I have a history of all the qualities I expressed at each job, the things I learned and contributed, the relationships that helped me grow, and the principles I grasped. In addition to being a psychologically valuable exercise (affirming the fact that even the worst job has some value), creating a spiritual resume leaves you with a document you can use as a resource when writing cover letters and preparing for interviews.

    Imagine a scenario in which you’re applying for a job you really want, doing a task you’re very capable of doing, but in an industry you’ve never worked in before. If you’re tailoring your resume to the position, you’ll be able to highlight the jobs you’ve held in the past that demanded similar skills. With your spiritual resume, you’ll be able to easily recall moments in which you tackled other transitions or learning new things or being adaptable, and you’ll be able to refer to them casually in your cover letter. What’s more, when you make it to the interview (because how could you not?), you’ll be ready with solid, positive answers for tricky questions about prior working relationships and your decisions to leave other jobs.

    To build a spiritual resume of your own, I suggest starting with your master resume. Once you have written or typed up every job, volunteer position, internship, etc. you’ve ever held and mined your memory for every detail about what you did at each of them, get out a fresh piece of paper and address each position in the order they appear on the master document.

    For example, my actual resume says that in the year 2000 I was a print shop coordinator who managed inventory, acted as liaison to outside vendors, streamlined intra- and inter-departmental systems, supervised other employees, used a Macintosh computer and the Adobe design suite to do graphic design, and produced printing and bindery projects for clients in a timely manner. My spiritual resume focuses on the relationships I built with my colleagues using the things I learned that year from Dale Carnegie’s “How to Win Friends and Influence People.” It makes note of the fact that I improved the delivery time for projects, increased the department’s productivity, figured out that my boss was too busy to act on my first request for something—but always gave me what I needed if I was confident enough to remind him, and that I struggled with not being taken seriously because of my age.

    The success I had in relationship building was especially notable because of this last point, as I’d been hired into a position above a couple of people who were more than twice my age—one of whom was my uncle—and I’d replaced a well-liked woman who was let go rather abruptly. When asked by future hiring managers about how I would be able to cope with working with people who might not be thrilled to have me coming in to shake things up for the sake of image revitalization or improving efficiency, I’ll be able to easily recall the details of how Dale Carnegie got me through a situation like that when I was only 23.

    It isn’t difficult to stand out from the crowd when applying for a job. All you have to do is combine your knowledge of the company you’re hoping to join with your knowledge of your own strengths and communicate to the hiring manager how the two fit together. Keeping a complete record of everything you’ve done and how it helped you grow will allow you to focus on the best parts of what you have to offer, and your positive tone and ability to draw connections is sure to make a good impression.

    To contact Leona, email l.ementary(at)yahoo(dot)com

  • What If… Your target audience is a 4 year old and a 2 year old?

    Because I conversate with a (almost) 2 year old on a regular basis, I can understand this mom’s predicament. Very cute!

  • Just for Fun: Web 2.0 Sites

    One of the things we’re doing this term is each student gives a short (5 min) presentation on a Web 2.0 service. They started at Go2Web2.0 to find their pick. I thought I’d share today’s picks… just for fun: 

    Megan picked  Snooth, a wine rating a recommendation site. Oregon is well known for its Pinot Noirs, so we’re a bunch of wine snobs around here. 
    Jackie’s choice was Think from MTV, which has a lot more social media aspects than I thought it did. 
    Staci found the very cool Cookthink and there are dozens of recipes for a carrot and chicken based Eastern European casserole for someone in a nutty mood. Who knew! 
    Eileen shared Yelp.com, a review-based site for restaurants, shopping, events and more. 
    Lee showed us Dooniz, a shopping site that benefits dozens of nonprofits around the world. By using the Dooniz portal, you can shop and still do good – my favorite kind of shopping.
    Joey found Playlist.com, a music sharing site. Create a playlist and share it on any social network site or just listen. Similar to Pandora, I think. 
    My favorite of the day was Patrick’s find. 20DC is a social network site for those interested in politics, particularly geared toward the 20-somethings. I’m really  interested to see how this site and other like it will affect the 2008 elections. I think the force will be meaningful – GenY’s are politically engaged and interested in communicating this way. 
    Great finds! 
  • Reach Out! 5 Commenting Tips to Join the Conversation

    I really appreciate Kami Huyse’s three part process for organizations that want to get involved with social media – Active Listening, Outreach and Engagement.

    The listening part seems easy enough. Even engagement makes sense. But students (and probably lots of new bloggers) get nervous about the outreach part.

    I understand their apprehension. Listening is anonymous and (they think) chances are no one is going to read their little blog. But outreach! Yikes. There’s 100% chance the blogger will see their comment.

    So, here are five tips to leaving good comments:

    1) Be relevant and timely. Rather than comment on the general awesomeness of the blogger and their blog, talk about what you appreciate about the particular post. You don’t have to agree, of course. If you disagree, same tips apply. Relate your disagreement to the post.

    2) Contribute to the conversation. Don’t comment for the sake of commenting or to just say, “nice post!” One of the simplest comments is one that tells the writer what you’re taking away from his or her post. Or maybe the blogger left out an important facet of the discussion and you’d like to bring that up.

    What I’m not saying, but I hope is clear, is that you should be polite. Do not attack the blogger personally and obviously keep your comments clean. If you’re representing a client and doing outreach on their behalf, please mentally underline and highlight that last sentence.

    I’ve heard stories (which of course I can’t find now!) about junior account people lambasting a blogger for not agreeing with his client’s position on a topic. Ouch.

    3) Know when an email is better or when to just leave it be. If you cannot be relevant, timely or you don’t have anything to contribute to the conversation, but you want to develop a relationship with the blogger, try sending an email.

    If you’re angry about the post and you can’t find anything of value to say, maybe it’s better to leave it and walk away.

    I read a really stupid review of local client’s business. It was vapid and clearly not well thought out. The blogger was clearly new (she only had three posts) and after drafting a couple of comments, I ultimately decided to just leave it alone. There was no substance to her post, which prevented conversation and I remembered Hanlon’s Razor…

    Never assume malice when stupidity will suffice.

    4) Keep it short and sweet. If it’s longer than, say, 50 words (my arbitrary rule of thumb), save it for your own post. In fact, I often encourage my students to leave a comment on the “linky love” post to which they are already writing a response. Clearly they have a point of view, so why not share it with the blogger and get some visitors to their blog out of the deal.

    5) Be accountable and take ownership. Do no post anonymously. Ever. If you’re posting a comment anonymously, think about why. And then see #3.

    More tips here and here.

    Image: Corbis

  • The Best of Student Posts: Swinging for the Fence


    This is the first time at bat for my students in the blogosphere. They’ll be blogging for seven weeks all together. I have to say, I’m pretty impressed. Some insightful posts that I think you’ll enjoy:

    PR as a Community (Eileen Chang)

    The 3 Tells (Lee Magner)

    Introductions: Crisis Management, Myself and the Web 2.0 Phenomenon (Lisa Poplawski)

  • Fresh Picked Jobs & Internships


    PR Coordinator, Washington Park Zoo (Seattle, Wash.): Entry level job at the zoo in Seattle. How cool is that?

    Public Relations Assistant, Amazon.com (Seattle, Wash.): Another interesting entry level job in the Emerald City.

    Public Relations Summer Intern, Ketchum (San Francisco, Calif.)
    : I’ve heard good things about this internship from past students.

    Communications Coordinator, Swarovski (Los Angeles, Calif.): As in crystal. Says it requires two years exp, but I say go for it.

    Account Coordinator, YPartnership (Orlando, Fla.): I know nothing about this agency, but about this time of year, Orlando sure sounds like a nice (weather) option.

    PR Intern, Omni Hotels (Irving, Texas): If you’re interested in travel/tourism, this looks like a great intern. Omni Hotels are in about 15 states are all luxury properties. Irving is the corporate headquarters.

    PR Intern, Liz Claiborne (New York): Liz Claiborne is recruiting now for summer 08. This is a paid internship in NYC

    Event Planning Internship, StarChefs.com (New York): Looks like the internship will involve planning the “rising star” events. StarChefs.com is an on-line culinary magazine serving the industry since 1995 with a clear focus on working chefs.

  • First Winter Term Linky Love

    We’re back to blogging in J452: Advanced PR Writing and with that comes the weekly posts for my students’ responses. I had a lot of feeds to go through and this isn’t half of the interesting things online this week. But it’ll do.

    Blogging:
    Tips for Promoting PR Student Blogs: As it turns out, I’m not the only instructor that makes you write a blog. You might as well make the most of it. Great tips from Karen Russell at Georgia

    One Blogging Command and Seven Sacred Tips to Beat Burnout and Avoid the Lazysphere: I’m enjoying Tiffany Monhollon’s blog called Personal PR. She has some great blogging tips and this post is a perfect example.

    PR posts:
    Six Steps to Better Blogger Relations – I like that Geoff starts his post with the basics: know your audience, have something of value to say and be committed for the long term because relationships are not “an event.”

    Reputation Management for New Media: Paul Dunay (via MarketingProfs) offers three step process for managing reputation online.

    Branding/Misc:
    Presidential Candidates Get the Brand Treatment – Suggests Hillary might be losing her brand by moving into attack mode.

    Best Internet Blog Posts of 2007: More than 250 posts about pretty much everything. Have a question about Reddit… or Twitter… what about link baiting. Get info here.

    Web Trends 2008: A lovely graphic that illustrates (as you might guess from the name) Web trends for 2008.

    Sleaziest Super Bowl Ads: Yeah, I guess I have to have one Super Bowl ad post on the links.
    You can also see the new Justin Timberlake/Pepsi ad here (very funny…)

    Career Related:
    Penelope Trunk has had a couple of good posts this week. She nearly always does, I recommend subscribing, but (for various reasons) both of these struck a chord with me and reflected things that have been on my mind the last couple of weeks.

    Quick Fixes for Image Problems: Good tips about dressing for the job you want and how to fake it if you’re on a shoestring clothes budget.

    How to Get a Job You’re Not Qualified For: I’ve often had students or recent grads shrink from the idea of applying for a job that might require a couple of years of experience. I always say go for it! Show you can do the job and you never know!

    Pave Your Brand Roadmap: Whether for a business or your life, this is a fun step-by-step to creating a personal/life roadmap.

    image:Corbis

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