I was lucky enough, very early in my career to be trusted by a colleague to help manage the crisis communication of a very serious incident. I’ve since been fascinated by crisis communication and hope that I have the opportunity to help other organizations during my career to survive and even thrive after a crisis.
Shel Holtz has an outstanding primer for crisis communications. If you’re truly interested in public relations as a management function, you have to understand crisis and how to successfully communicate though it.
I highly recommend this post. Take a look.