Ducklings Take the Plunge: First Linky Love of the Term

It’s a brand new term of linky love posts. I tend to slack off on these when I don’t teach Advanced PR Writing, but for at least the next 7 weeks, you’ll see regular installments of my favorites each week.

The background: My students write two blog posts per week, one of which needs to be in response to something that I find interesting (and worth our linky love) during the week. I try to find a wide variety of things to chat about. Sometimes I provide a little commentary and sometimes I don’t.

So, with that intro… here we go.

(Students, every single one of these blogs is in my feed reader, maybe they should be in yours, too.)

The 2009 Edelman Trust Barometer (Phil Gomes via PROpenMic)
You’ll need to be a PROpenMic member to see this. Phil opens up a discussion about Edelman’s annual trust survey results. What do you think of the results? What does it say about PR?

Candidate Question: When Should I Start Job Searching (Lindsay Olson)
I get this question all the time. The short answer from Lindsay? Now.

Back to Pitching Basics (Dave Fleet)
Great overview and a terrific reminder about tailoring your pitches. What can you learn from this post? Anything you find surprising?

Three To Dos When PR Fails You (PR Squared)
I love this post. I’ve had a client for whom we’ve had a hard time getting coverage for over the last several years for many reasons. Thanks to advice from Todd and others, I’ve been able to steer them toward ideas like these to great success.  Do these tips help you think about the possibilities for clients (now or future)?

Ghosts in the Blogosphere (Kel Kelly)
Ghostwriting is a no-no. I always appreciate Kel’s perspective. She tells it like it is and it’s always a good read. What do you think?

A Window into Nonprofit PR Work (via Tiffany Derville Gallicano’s PR Post)
Windy Hovey, a recent graduate of the SOJC graduate program writes about working in nonprofit PR. This is an outstanding post with lots of good tips. Anything striking to you?

Wisdom From the Computer Goddess (Media Bullseye)
Jonathan Bernstein interviews Chesa Keane on SEO specifically related to reputation management online. I can’t overstate how important this topic is. We’ll be discussing more in my Spring social media clas, but I’m curious what you think (or if you’ve ever thought about these issues)? 

Be Careful What You Post (Shankman.com) and How Not to be an Online Influcencer (David Henderson)
Many lessons to be learned here. A bad tweet, a big response, a mini crisis… great reminder for the realities of the social web. What can you take away from these?

By the Numbers: Inauguration Day’s Impact on Social Media (Mashable)
“The social web flexed its muscle yesterday with Twitter reporting five times the normal tweet volume, and Facebook/CNN showing mind blowing engagement. Tweets containing “Obama” hit 35,000 per hour during his speech, and topped 150,000 for the day while @whitehouse_gov jumped on the scene with over 5,000 follows in the first day.”