Happy holidays! Some of my favorite posts from the last week or so to keep you entertained during your winter break. You’re probably starting to get bored about now, right?
The STAR Approach to Storytelling (Lindsay Olson)
When we say focus on results, here’s a great way to think about it and make it happen.
Stories of the Year (from AdAge)
The article includes the big pr/mktg/adv gaffes of the year. I just love lists.
Firearms Manufacturer Misfires (from Bernstein Crisis Management newsletter)
A firearms manufacturer uses a notorious sniper as a testimonial in its annual catalog and creates quite a commotion. The problem? The company’s collective head is so far in the sand it is unlikely to ever recover.
Social Media Predictions 2009 (PRSquared)
Many folks contributed to this conversation, Todd is just one. Worth thinking about and spending some time with this one. Things will continue to change… will you be ready?
Presentation Zen: Simple Ideas on Design and Delivery (60 min webinar with Garr Reynolds via Safari Books Online)
Well worth an hour of your time. Garr distills many of the core principles from his book so you can begin to think about putting your presentations together differently.
Capturing the Total Value of Public Relations (Proving the Value of Public Relations)
What do you know? PR has multiple dimensions (beyond impressions) and Don B has found a way to visualize how they fit together. I like this description. I’m going to be focusing much more on measurement in the next couple of terms, so if you’re registered for my classes, you might take a gander and also peek at my delicious.com measurement tagged resources.
A Beginners Guide to Tech Talk (Small but Fearsome Pixie) and the new PRTechNewbies Wiki
Technology has a language all its own and if you’re dropped in the middle of a project for a tech client – or brand new at a tech PR firm – this post and wiki could be your life raft. If you’re reading this and you ARE a tech PR newbie, add your own terms to the wiki.
Job Hunting Advice for December Graduates (Les is More)
Solid advice for graduates entering the job market during a very scary time.
Comments
4 responses to “Holiday Linky Love”
Thanks for the linky love to the wiki, Kelli. I’ll be working on flushing it out and adding new terms, and excited for others (hello PRos in Training readers!) to contribute. Gotta love collaboration.
Hi Kelli,
Thanks for the link to my post of the total value of PR, and for your feedback on the model. As a fellow educator, please let me know if you need any coursework on measurement. I find the textbooks address the subject poorly or not at all.
Have a wonderful Holiday season. -Don B
Hi Kelli, thanks for linking to my post. Nice round-up. Happy holidays!
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