In PR, we are frequently faced with challenges – raising awareness, increasing knowledge, changing behavior.
The PR firm that wins this contract faces more than a challenge… which is why it might be a job for Sisyphus. What do you think? As a PRo in Training (or for those PRos that read this post) – is this the kind of campaign that could be destined for success? or doomed to fail? What will make the difference?
Tell me what you think.
From the Boston Globe: WASHINGTON — US military leaders in Baghdad have put out for bid a two-year $20 million public relations contract that calls for extensive monitoring of US and Middle Eastern media in an effort to promote more positive coverage of news from Iraq.
The contract calls for assembling a database of selected news stories and assessing their tone as part of a program to provide “public relations products” that would improve coverage of the military command’s performance, according to a statement of work attached to the proposal. (read the rest here…)
