In February of this year, Kami Huyse of My PR Pro and her blog Communication Overtones spent an hour with my Advanced PR Writing class and talked about her social media work with Sea World San Antonio and the amazing results of her efforts.
Shel Israel interviews Kami and the park’s director of communication about this effort (and rides the ride!). A great video with some outstanding measurement advice and ideas for social media outreach.
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One response to “Kami & SeaWorld San Antonio on FastCompany.TV”
This was interesting. Social media is growing so quickly in the world of PR.
Last Saturday, I listened to a speaker named Adam Denison who is part of General Motors’ Social Media Communication team (there will be a post about it soon if interested). GM now pays people just to pay attention to social media.
I also posted the clip on my blog, and linked it back to you. Thanks for posting it!