
Mothers Against Drunk Driving yesterday launched a new campaign to eliminate drunk driving. You can visit the press room here.
MADD has announced a specific four-point plan to reach its goal of total elimination of drunk driving on our nation’s streets. The four points (from MADD’s Web site):
* Intensive high-visibility law enforcement, including twice-yearly crackdowns and frequent enforcement efforts that include sobriety checkpoints and saturation patrols in all 50 states;
* Full implementation of current alcohol ignition interlock technologies, including efforts to require alcohol ignition interlock devices for all convicted drunk drivers. A key part of this effort will be working with judges, prosecutors and state driver’s license officials to stop the revolving door of repeat offenders;
* Explorationof advanced vehicle technologies through the establishment of a Blue Ribbon panel of international safety experts to assess the feasibility of a range of technologies that would prevent drunk driving. These technologies must be moderately priced, absolutely reliable, set at the legal BAC limit and unobtrusive to the sober driver; and
* Mobilization of grassroots support, led by MADD and its 400+ affiliates, to make the elimination of drunk driving a reality. MADD is uniting drunk driving victims, families, community leaders, and policy makers in the fight to eliminate drunk driving.
A key to MADD’s success is the specific, measurable points that it lays out. There’s no ambiguity for the public or opinion leaders about what the organization hopes to accomplish.