Off Season Linky Love

It’s a bit off-season. My students don’t start blogging for another couple of weeks. But I found some great stuff in the PR blogosphere this week and, with my attention split in many directions lately, better this than nothing at all!

PR Rolodex Myth (Topaz Partners): I love this post. I have found this advice to be very true. Regardless of the industry or the particular product/project/client, the skills for good media relations stay the same.

Conversation Quotient (AdWeek): I’m fascinated by the idea of measurement in social media. Kami Huyse and KDPaine do a terrific job of talking and blogging about it and I’m just a newbie. (Note: I understand the importance of campaign evaluation and traditional research, but social media is different). This article goes into some of the reasons and where measurement might be heading.

News Releases on Life Support? Five Reasons Why (Class Act): Most press releases are bad. here are five reasons why.

PROpenMic Forum: There are several great discussions on the PROpenMic forums. “Does Hiring a Chief Blogger Suck the Cool Out of Blogging?” and “Maximizing PR When There Really is No Budget” are getting the most traffic. Add your thoughts, too! If you’re not a member of PROpenMic, you should join today.

Call for Contributions (PR Studies): Behind the Spin (e-zine for PR students and young professionals) is seeking contributions. Check it out and email for more info.

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