As part of their blogging assignment, students are required to respond to a prompt that I send. This week, I sent this post about the PR fallout around the “energy drink” called Cocaine.
Lindsay says that Cocaine has more problems than just its name.
Jessica chimes in and says she’d be embarrassed to be seen drinking it.
Finally, Chelsea suggests that any company inclined to name its product “cocaine” is not likely to bow out gracefully of any fight, despite the recommendations of PR Week.
What do you think?
