Tag: linky+love

I’m a little embarrassed that I haven’t blogged all week. But the PR blogosphere has kept on spinning without me (shocking, I know!) and here are my favorites from this week.

First of all, send your blog URL to Chris at Student PR for the student blogroll.

Public Relations

Low Life PR, The Flack: Peter Himler at The Flack discusses the, er… messy business of some publicists representing celebs. I’m glad it’s not me, either, Peter.

Measuring the Value of Authenticity and Engagement, KD Paine: KD’s post is contrasting the “authentic” town hall of Hillary Clinton with the moving “Yes We Can” video by Will.i.am for Obama. Interesting stuff.

1o Ways To Get Local Media Coverage, Getting Ink: I love this blog. If you’re not subscribing, do so. Right now. Check out the “seven questions” series about “PRs” and journalists (by journalists).

For Immediate Release Podcast: Hobson and Holtz have a bunch of topics on the table including students blogging! Do you know any students who blog. I know a few… 🙂

Marketing Lessons from School Lunch, Marketing Profs: Paul Williams talks about how to identify and respond to different stakeholders.

Social Media
Improve Client Relationships Through Social Media, Wall Street Journal: Nice, basic article about the reasons to participate.

Question for PR Students: To Blog or Not to Blog, Les is More: From Les Potter, an instructor at Towson asks this question. Feel free to join in the conversation!

Click Here to Save Darfur, BusinessWeek: What does this new type of outreach mean for organizations?

As usual, some great things online this week. Here are some of my favorites:

Why Your Clients Need Media Training, Getting Ink: Oh, how’d I’d like to think that this is not normal….

Hotel Chain Hires the Sandman and Other Poor PR, Getting Ink: A second great post from this blog. Good reasons to double check, triple check and be smart about your releases. You never know where they’ll show up.

Fear, Hope and Love: The Three Marketing Levers, Seth’s Blog: Seth says taking advantage of one of these basic needs leads to successful marketing.

Top Five Reasons Companies Resist Social Media, a shel of my former self: Good to know the questions, so you can have the answers (or at least try).

More Thoughts on Blogger/Citizen Journalism, Global Neighbourhoods: A great post from Shel Israel about some of the ways journalism is changing. Very good stuff.

Creating an Environment for Working Moms, Advertising Age – Small Agency Diary: As a working mom, this is a topic near and dear to my heart. For those of either gender, this is something to think about as you move into your career.

Sorry CEOs: Author, Research Reveal Rules of Credible Apologies for Execs under Media Fire, Bulldog Reporter: How PR folks can use the language of apologies to be more credible.

27 Secrets to Linking Like a Master Networker, Personal PR: Another good post from Tiffany at Personal PR. I’m loving her stuff. Great tips for networking via your blog.

Words, Music, Images and the Power of Inspiration, Presentation Zen: Wow. This is awesome. I’ve not decided which candidate to support, but damn! if I had to vote right this second, I’d give you one guess…

Image: © Don Mason/Corbis

This week’s posts are a hodge podge, but I find them all interesting, insightful or just fun. This week I’ll leave the pontificating to you.

If you’re one of my students, choose one to write a response, if you’re not, leave your comment on this blog – or even better, on the blog linked to. Enjoy!

Public Relations Gone Wrong. Note to Zina Eva, Not All PR is Good PR.

Goodwill Targets Upscale Consumer for Stores, Web (from PR Week)

Communicating by Listening: It’s all about the audience, folks.

Build Your Wild Self Hooks Kids and Parents:
Fun, interactive site. Watch out, you might learn something.

The Internet Causes Global “Shrinkage”: Why it matters to have a conversation.

What You Can Learn from the Primaries: Political primaries that is. From Seth Godin.

Despite the “fact” that all PR people suck, there’s still some great stuff being talked about this week. There seems to be a distinct focus on blogger and media relations in this week’s news and in this week’s linky love, so we’ll call it a theme!

Here are my faves:

To start some tips for young PR people. In his standard (and much appreciated) proactive style, Todd at SHIFT isn’t trying to steal other firms clients, or whining about it not being PRs fault. He has posted some great blogger relations tips for download.

Screaming Headlines starts a series of 20 “brass tacks” tips for media relations and starts with this post. And here’s the first tip on news value.

The PRs fight back: 10 Tips for Travel Writers. A great list from two anonymous PR Pros who work in travel.

We always hear that media relations is supposed to be a two way street. Peter Shankman, one of the most connected men in PR, always has some great idea for going the extra mile for journalists (even when one of his clients isn’t necessarily getting the credit). This is no different. Oh! And look! it’s about using Facebook for something besides spring break pictures. I really hate to say I told you so, my beloved students, but I will.

Darren at Problogger has 21 tips for pitching bloggers. Different perspective – not a PRo or a journalist – just a guy (with a great blog!) helping people blog better.

As usual, Susan Getgood’s take on the week’s events is insightful. I love this:

The best social media marketing people won’t be PR people. Or marketing people. They will have a skill set that blends both disciplines. Whether you are at an agency or in a company, start developing this — in yourself, in your teams.

To veer off the theme (or maybe not, depending on your perspective), I am inspired by this post – Living the “Pay it Forward” Life. As students, it would benefit you to adopt this kind of philsophy early in your career. The rewards you’ll see over the next 30 or 40 years will be immeasurable.

A fresh round of picks from this week in the ‘sphere. I choose posts each week for my students bloggers in my Advance PR Writing class. Each is required to write a response post to one of these in addition to one post of their choosing.

As usual some smart people are talking about interesting things this week.

From Communication Overtones:
Red Cross Uses Social Media Tools… – The Red Cross has rolled out some great tools to help keep people in the know and raise money for victims of the fires in Southern California. I hope at some point we’ll hear about the tools’ effectiveness.
Social Media 101: Five Tools You Can Follow From Your Desk – a terrific guest post to bring PR professionals up to speed on social media tools.

From PR Squared:
Owning It – A SHIFTer goofed up… publicly and was outed on Facebook. (Yes, that’s right, Facebook. ‘Cause journalists use Facebook. And you can pitch them there. See previous discussion about how Facebook isn’t just spring break party pictures anymore) Todd, your staff is lucky to have such a great mentor and whole-hearted supporter. We all goof. It’s part of learning and being human.

From Publicity Hound:
Ellen DeGeneres Could’ve Averted a PR Crisis – Advice for Moms and Mutts on how they should’ve handled this mess. What do you think?

From InfOpinions?:
Crowdsourcing II: DOs and DON’Ts of Online Reputation Management – Robert French gives his advice (3 DOs and 3 DON’Ts to be exact) about managing your reputation online. Relevant for students and professionals. How many of these are you doing?

From Caribbean Public Relations:
PR Model or PR Professional: Do You Have the Look? – Oh dear God. There’s a phrase “beauty queen PR” and people use it and know what it means. Oh dear God.

From Gaping Void:
More on Social Objects – this is how we share ourselves, and, according to Hugh, it’s the future of marketing. What do you think?

From the news this week:
Pullem’ Up? Sometimes Dallas Makes it Way Too Easy (blog from Houston Press) – The City of Dallas, Texas has erected several billboards aimed at getting young men to pull up their pants.

Well, class is back in session and my Advanced Writing students are back to blogging. Here’s a chunk of posts from my feeds that I found interesting this week:

Death of PR: I’ve been a little lax on keeping up with my feeds the last couple of weeks. Apparently there’s been a little firestorm around this topic. I found Kyle’s post insightful without the back story. [More from Murphy’s Law with links to other posts on topic.]

Closing Day in Atlanta: About lame city (and product) slogans and what makes a good one.

Forward Podcast: Personal Branding for Students and Young Professionals. If you don’t have Forward Blog on your feed reader yet, add it. Now.

Chysler’s Social Media Helps Drive Comms in Wake of Strike: From PR Week – an article about the labor-focused site that Chrysler used to reach employees, journalists and the general public.

Ways to Grow Your Business? Piss off the Moms? Not!: Post from Susan Getgood about the ban on Facebook of pictures of breastfeeding moms.

Off Target: Target’s social media marketing agency making some missteps – three strikes!

NOSO Project: In deference to those low-tech’ers who are hating this assignment…

How to Tell Your Story to Gen Y: a little older than a week, but very interesting.