Starbucks has been cheering about its ability to create 50,000 drink combinations for a while. I went to the Web site today to check the balance on a gift card and saw this fun little game that lets you tell the world about “your drink.” If you login at 10 a.m. PST there are a limited number of free t-shirts that Starbucks is giving away created by designer Mychael Knight (a Project Runway contestant, season 3). If you don’t get a T, you can still download desktop wallpaper (which I didn’t do…) or take a screenshot to put on your blog (which I did…).
A Web site can no longer function well if it’s just a “brochure on steroids.” Companies of all sizes have to look for ways to provide fresh content (try blogging, providing articles, updating your newsroom) and increase interactivity (case in point: Starbucks). People must have a reason to come back.
What are some of your favorite sites that follow this new model?
