Participating in the blogosphere and social media requires that you have an ear to the ground. But where do you start?
Active listening is the first step to establishing a blogging or social media strategy (or any communication strategy for that matter…). As you think about blogging for a class or for a client or for your company, start with the basics.
Some resources:
Ogilvy Blog Feeds: A collection of some of the most influential blog feeds out there, from one of the most influential agencies.
Constantin Basturea: Blogger & PR Guru with Converseon has a variety of PR-related social media projects. My favorites: PR Blogs (a massive 600+ feed list of the PR blogs being published), The New PR Wiki (a collective knowledge base and collaboration tool) and his Google Co-Op project (a Google search that searches PR-related blogs, sites and wikis).
When you find a great blog like Communication Overtones or Spare Change, spend some time checking out the blogs on the author’s blogroll.
Of course, if you’re looking for something industry specific, give Technorati a go, too.
What resources did you find useful as you began blogging?
Comments
One response to “Are You Listening?”
Thanks for the referral. Another great resource is Todd Defren’s Power 150 list. Just Google Power 150 to find it.