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| From PRos in Train… |
As a woman who is relatively “in tune” with her body, I can tell you that hormones certainly have an influence on the ebbs and flows of mood, comfort, social aptitude (and attitude) and creativity (among other things). An e-zine, www.fourweeksmag.com is taking this idea to a new level.
I watched a National Geographic or Discovery Channel show many years ago that showed that women who are ovulating are more likely to dress and act in a way that might “attract a mate” – stripping us down to our primordial urges. I think the examples were that she might wear more revealing clothes and play with her hair (a grooming ritual). I am fascinated by that stuff. I think I was an anthropologist in another life.
So today, I was cruising PRWeb (don’t ask…) and came across tips from www.fourweeksmag.com about how to use your natural monthly rhythms (women) and daily hormone cycles (men) to be a better shopper.
As a consumer, a communicator, a woman and a mother I dislike the idea that anyone would be a slave to their hormones (any more than one might be a slave to the alignment of the stars and moon). But what the writer argues is certainly interesting.
From the press release:
Save money by… Avoiding impulse items like bath products, gadgets and anything next to a cash register. Rising testosterone this week makes women more likely to splurge on small items not on their shopping list.
So. As a “mom and pop” store, would you position yourselves as comfortable and familiar in your advertising, PR and marketing? I’m not sure there’s any deep application to our craft – but what do you think?
photo by: pintong
